Data Activation

Better performance starts with smarter signals

Meet Funnel Activate, the easy way to send first-party conversion data to your ad platforms. It lets you unify all your connections into one seamless workflow, so you can give your campaigns the signals they need to learn faster and perform better.

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campaign optimization

See the lift with Data activation

Better signals mean smarter spend and more conversions that actually count.

24%

More conversions

Lower cost per result when Conversion API is used together with Meta Pixel (on average).

15%

Lower cost per action

Send richer signals to increase the quality and value of tracked purchases.

13%

Lower cost per result

Improve optimization efficiency and reduce acquisition costs with better event data.

Data sourced from internal studies conducted by META, TikTok, and LinkedIn.

Why Funnel?

Activate the data advantage you already have

When you use Funnel, your marketing data is already structured and aligned, something most CAPI setups struggle to achieve on their own. Data Activation builds on that foundation, sending consistent, high-quality conversion signals directly to your ad platforms, automatically. No re-mapping, extra tools, or ongoing maintenance.

Better match rate

Stop paying for guesswork

Ad platforms can only optimize what they can see. When conversion signals drop, the algorithm starts guessing. You end up paying more for leads that don’t convert, and missing the customers who actually do. This is exactly what Data Activation is built to fix.

Higher return on spend

Accurate signals reduce wasted impressions and shift your spend toward the customers who drive revenue.

Better optimization

First-party conversion data flows directly to each ad platform, improving bid decisions and audience modeling automatically.

80%

Lower cost per action

Using Funnels’ integration with LinkedIn’s Conversions API allowed us to move, measure and optimise for more meaningful conversion actions.

Cecily MacConchie

CMO, Furmanroth

Qualified leads

After implementing Funnel’s conversion API’s and optimizing our Meta ads using a custom event, our qualified leads doubled.

Algis Aukstuoilis

Digital Marketing Director, Sparkforce

Ease of use

Set it once, let it run

Connecting Conversion APIs used to mean developer time, manual upkeep, and endless back-and-forth over who owns what. With Data Activation, that time-consuming complexity disappears.

No code required

Launch powerful data connections without engineering resources.

Refine as you learn

Continuously optimize conversions based on real insights.

Always-on syncing

Your conversion data stays fresh, automatically.

COMPLETE DESTINATION LIBRARY

Works everywhere you do

Keep first-party conversion data flowing to every platform you use, automatically.

Explore all destinations

Privacy-safe at scale

Power your ads without sacrificing privacy

When conversion data is shared through Funnel, personal information is never exposed. We hash everything with SHA-256 unless it’s already hashed, then we pass it through. This means you get smarter signals and stronger performance, all while maintaining privacy by design.

Let’s make your campaigns smart again

Get a demo or start sending signals in minutes.

Get a demo

Start for free