Boost your Microsoft Ads performance

Optimize your Microsoft (Bing) Ads performance more accurately. As browser tracking becomes less reliable, use Funnel and Microsoft’s Conversions API to improve match rates, reduce deduplication and improve your ROAS.

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Funnel and Microsoft Ads Conversions API

See the impact

Advertisers using Microsoft’s Conversions API saw:

+15–30% more conversion signals captured

Recover conversions missed by browser tracking with server-side tracking.

Up to 20% lower CPA

Improve attribution so Microsoft’s bidding algorithms can focus on what works.

Stronger cross-device performance

Connect the dots between desktop, mobile and app activity with API-based tracking.

Greater data reliability

Send events directly from your server, unaffected by ad blockers or browser limitations.

How the Microsoft Conversions API works

Microsoft Ads (also known as Bing Ads) supports server-side conversions through its offline conversions API. This allows you to send events like purchases, sign-ups, or lead submissions — along with rich metadata — directly to Microsoft from your CRM, backend, or data warehouse.

Integration with Funnel

You simply define your conversion goals in Microsoft with a 90-day attribution window. Funnel then formats, hashes, and batches your events. And that’s it — no manual work needed.

Work smarter, not harder

Using Funnel and Microsoft (Bing) Ads Conversions API together means your ads work harder automatically.

Reliable tracking, no matter the browser

Send conversions straight from your server. Skip the headaches of blocked tags or broken pixels.

Intelligent matching with built-in deduplication

Funnel hashes and maps key details like email and Click ID — then filters out duplicates.

Privacy-first by design

No raw personal data ever leaves your system — Funnel hashes all identifiers before sending.

Easy setup, no code needed

Connect your data, map events, and start sending conversions in minutes. Simple as that.

Get more from every campaign

Combine UET and server-side signals for full coverage
Send hashed identifiers and accurate timestamps
Use dynamic or static revenue values for better bidding
Upload events within the 90-day window
Align Microsoft conversion goal settings with what Funnel sends

Learn more

Funnel Data Activation Guide

Uploading Conversions to Microsoft Ads with Funnel

Get started in 3 steps

Connect your Funnel account with Microsoft Conversions API
Let Funnel collect, format, hash and batch your key event data
Microsoft Ads uses your signals to optimize campaigns in real time

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What you can send

Funnel’s Microsoft Ads connector supports:

Standard conversion metrics like purchases or signups

Accurate conversion timestamps

Hashed identifiers: Microsoft Click ID, email, phone (in E.164 format)

Revenue values — static or dynamic

Why marketers choose Funnel

Funnel simplifies and supercharges your Microsoft Ads setup with a complete, code-free solution. From data accuracy to signal quality, you’ll get everything you need to drive better performance reliably, and at scale.

Stay up-to-date with daily syncs

Push conversion data from your CRM, backend, or custom events straight into Microsoft Ads — every day, automatically. Just map your key conversion goals and Funnel keeps your signals fresh.

Set up fast, no developer time required

Don’t wait on engineers to get your tracking right. Funnel connects your sources and Microsoft Ads in just a few clicks, saving hours of manual setup and maintenance time.

Target better, based on real results

Feed Microsoft with high-quality, first-party signals and let its algorithms optimize what matters most — real conversions, not just clicks.

Ready to step up your Microsoft Ads performance?

Start sending server-side conversion signals via Funnel’s Microsoft (Bing) Conversions API — and let your campaigns perform at their best.

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