Rocket fuel for your Pinterest Ads
Get better results and higher ROI on your Pinterest campaigns with data from conversions. With smart optimization you get more bang for your buck with no guesswork.
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The secret for successful ad campaigns
A conversions API feeds insights from adverts back into the ad account, based on first-party data. Using Funnel and Pinterest’s CAPI together optimizes ads automatically, for better ROAS and reporting in one.
Brands using the CAPI and Pinterest tag together saw:
24%
Increase in attributed conversions on average
9%
Improvement in cost per action (CPA)
One API for all of Pinterest
From video to static ads, carousels to quizzes — using the same conversions API and Funnel, you can monitor your marketing budget on Pinterest and how your marketing efforts are driving results across channels.

How it works
Send conversions straight to Pinterest
Skip any manual uploads and patchwork integrations. Funnel delivers your conversion data directly to Pinterest’s ad servers, so insights stay consistent and up to date.
Supercharge optimization with privacy-first signals
Share first-party identifiers like hashed emails, phone numbers, or click IDs. This helps Pinterest’s algorithm recognise high-value audiences while keeping user data secure.
Keep tracking accurate and effortless
Funnel automatically manages event IDs and deduplication to prevent double counting. Setup is quick, code-free, and follows Pinterest’s best-practice configuration.
Measure impact across every touchpoint
Go beyond web conversions. Track app installs, in-app actions, and even offline sales through the same connection, giving Pinterest’s optimization engine the full story of your marketing performance.
Why marketers love using Pinterest and Funnel
Effortless data flow
Send accurate conversion events directly from Funnel to Pinterest without manual uploads or developer setup.
Smarter optimization
Give Pinterest’s algorithm richer, privacy-safe signals to improve targeting and campaign performance.
Reliable measurement
Eliminate duplicate or missed conversions with automatic event matching and deduplication.
Full-funnel visibility
Track web, app, and offline conversions in one place, helping you understand the real impact of every channel.
Let’s put your ads to work

Data Privacy - Compliant with privacy regulations to safeguard your data.
- Log in or create a Funnel account
- Add Pinterest Conversions API as a destination
- Choose the events you want to send
- Let Funnel handle the rest