Turn TikTok engagement into real results

TikTok isn’t just for brand awareness anymore. Optimize faster, target the right audience and increase ROAS using the TikTok Events API with Funnel.

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Advertisers using TikTok Events API and Pixel achieved:

13%

more events captured
Increase event accuracy and volume with combined server-side and browser-based tracking.

15%

lower cost per action (CPA)
Get more efficient optimization and reduce acquisition costs thanks to better data.

60%

more conversions
Boost conversion tracking and attribution by switching to a full-funnel setup.

48%

ROAS uplift
Increase return on ad spend with high-quality, real-time data using the Events API.

One API, all of TikTok

From top-of-funnel trends to bottom-of-funnel conversions, the TikTok Events API works across all ad formats and campaign objectives. So whether you’re running Spark Ads or Lead Gen, the same connection keeps every part of your performance sharp.

Power smarter campaigns

As browser tracking is limited and cookie data is fading, marketers can’t rely on TikTok Pixel alone. But with Funnel and TikTok’s Events API, your most valuable conversion signals – like purchases, sign ups or subscriptions – are sent securely to optimize your campaigns automatically.

How it works

Get set up with Funnel and start optimizing your ads in a few clicks.

Automate server-side syncs

Your event data stays flowing with minimal manual work.

Optimize delivery with first-party data

TikTok’s algorithm gets the signals that matter.

Make event matching easy

Funnel handles deduplication so your Pixel and Events API work together.

Setup in minutes, no devs required

Get the TikTok-recommended setup — without touching code.

Meet the standard

Funnel ensures your TikTok setup follows performance best practices:

Align Events API and Pixel signals
Maintain freshness for real-time delivery
Send rich parameters like email, phone and ClickID (hashed, of course)

Learn more

Funnel Data Activation Guide

Uploading Conversions to TikTok with Funnel

Get started in 3 steps

Connect your Funnel account with TikTok Events API
Funnel collects and formats your key event data
TikTok uses your signals to optimize campaigns in real time

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Why marketers choose Funnel

Businesses around the world trust Funnel with their marketing data, and use our user-friendly platform to make faster decisions, explore trends and grow with confidence.