Boost your ad performance on Meta

Looking for more conversions without higher costs? With the Meta Conversions API and Funnel, you can unlock better data, better targeting and better results for all your ads across Facebook and Instagram. 

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Boost ad performance on Meta with Funnel

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Lower cost per result when Conversions API is used together with Meta Pixel (on average).

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More attributed purchase events for advertisers using server-side integrations.

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Lower cost per conversion and up to 386% ROAS uplift reported in high-quality setups.

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Increase in lead-to-quality-lead rate when sending complete and real-time event data.

One API, all of Meta

You only need one Conversions API to power all Meta platforms, including Facebook, Instagram, Messenger and Audience Networks. So whether you’re running B2B lead gen on Facebook or e-commerce retargeting on Instagram — the same connection has you covered.

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Comprehensive coverage

One connection to optimize your ads across all Meta channels effortlessly.

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Simplified integration

Easily manage your campaigns with a single, powerful API connection.

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Drive results with conversion data

Advertisers can’t rely on Pixel alone anymore for conversion tracking. Luckily, the Meta Conversions API bypasses browser limitations, iOS 14.5 restrictions and cookie loss by sending events directly from your e-shop, CRM or backend via Funnel. That means better signal reliability, near real-time optimization and no more wasted spend.

Boost

Achieve better results with real-time data.

Elevate

Transform your ad strategy with Funnel.

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Optimize

Get more from every Meta ad

Unlock the full power of your Meta ads with automated data syncing and smarter optimization. Funnel ensures your campaigns run seamlessly, delivering results without the hassle.

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Smarter optimization with first-party data

Fuel Meta’s AI with rich conversion signals like purchase values, leads, or subscriptions to improve ROAS and lower CPA.

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Fast delivery means fast results

Meta recommends sharing events as close to real-time as possible. Funnel ensures your data arrives fast to power smarter ad delivery.

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Automated data syncs

Lower cost per result when Conversions API is used together with Meta Pixel (on average).

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Event deduplication made simple

Using Pixel and CAPI together is powerful. Funnel sends deduplication-ready events so Meta knows which to merge and which to keep.

Meta ads best practices

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    Match Pixel & CAPI event coverage.

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    Maintain data freshness and accuracy.

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    Funnel and Meta Conversions API work in harmony to ensure your ads are performing at their best.

Learn more

Meta’s official Conversions API docs icon-arrow-right-white-circle

Funnel’s setup guide for Meta Conversions API icon-arrow-right-white-circle

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Get started in 3 steps

  1. Connect your Funnel account with Meta Conversions API
  2. Funnel aggregates your event data in real time
  3. Meta receives conversion signals to optimize your campaigns across all platforms

Why marketers love Funnel

Funnel simplifies and supercharges your Meta ad setup with a complete, code-free solution. From data accuracy to targeting precision, it gives you everything you need to drive performance — fast, stable, and at scale.

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Always-on server-side syncs

Funnel bypasses browser limitations to send privacy-safe, stable conversion signals directly to Meta’s servers — ensuring consistent performance and compliance.

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No code, no devs, no stress

Set up in minutes without writing a line of code. Funnel takes care of deduplication, data mapping, and ongoing maintenance so you can stay focused on results.

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The complete Meta setup — Pixel + CAPI

Funnel delivers the fully aligned, Meta-recommended setup — combining client-side and server-side events for better targeting, smarter spend, and scalable data quality.

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Ready to supercharge your Meta Ads?

Unlock the potential of your Facebook and Instagram ads. Get started with Meta Conversions API in minutes, no developers required.

 

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Data Privacy - Compliant with privacy regulations to safeguard your data.

  1. Sign in or create an account
  2. Connect your data sources
  3. Add Meta CAPI as your destination in Funnel
  4. Choose the events you want to send 
  5. That’s it — Funnel takes it from here