Get more performance from your Google Ads

Take Google Ads tracking beyond tags and pixels. With Google’s Conversions API and Funnel, you can send hashed conversions direct from your backend. Cover more conversions, match users better, and help your bids perform stronger.

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See the impact

Marketers using Google Ads Conversions API and tags saw:

Higher match rates and conversion volume

Let server-side uploads capture conversions that client-side tracking misses.

Better bid efficiency

Give Google’s algorithms accurate, complete signals for smarter outcomes.

More offline conversions

Attribute CRM, POS, call-center and delayed events back to clicks, even days later.

Stronger privacy compliance

Keep data hashed according to Google specs and sent via secure channels.

Send conversions with Google Ads API

Send conversion data straight from your backend, CRM, POS, or warehouse and Funnel handles the rest. No extra tools. No extra steps. Just stronger match rates and better bidding.

Enhanced conversions for web and leads
Send hashed contact details like email or phone within 24 hours to match more users.

Offline conversions upload
Upload batches of past clicks up to 90 days old with key conversion info.

What Funnel does behind the scenes:

Hashes data using Google's SHA‑256 standard

Matches data to the right conversion actions

Sends uploads in clean, consistent batches

Keeps everything in one place

Unlock your potential

Funnel and Google work smarter together. Here's why:

Server-to-server reliability

Skip issues from tags, ad blockers, or browser privacy updates. Send data directly and reliably.

Advanced matching
and deduplication

Funnel hashes identifiers, adds timestamps and order IDs, and prevents double-counting when used with your Google Tag.

Compliance-first

Funnel hashes all personal data before sending it. No raw data ever leaves your system.

Simple setup

Connect your sources and map events and identifiers. No developer work needed.

Better matches, better performance

Use Enhanced Conversions + API uploads in tandem for web and lead events
Hash data per Google's specs (SHA‑256 on PII + GCLID)
Upload within 24 hours of the conversion
Match Funnel-mapped events to correct Google Ads conversion actions
Layer API uploads and tag-based signals, with Funnel handling dedupe

Learn more

Funnel Data Activation Guide

Uploading Conversions to Google Ads with Funnel

Get started in 3 steps

Define your conversion actions in Google Ads
Connect Funnel, map identifiers, and choose events
Funnel batches, hashes, and uploads data to Google Ads automatically

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Why marketers choose Funnel

Funnel makes your Google Ads setup faster and stronger. No code, no hassle. From Enhanced Conversions to offline uploads — get everything you need to grow performance at scale.