Black Friday insights from a data engineer
For most retailers, Black Friday and Cyber Monday can make or break the year. But with billions at stake, how can brands stand out in an increasingly ...
How marketers can help agencies get the data they need
In the marketing world, a campaign's success depends on the quality and depth of data used to inform strategies. In-house teams hold the keys to valua...
How data helps agencies manage resource
It’s one of the biggest challenges any marketing agency can face. No, it’s not AI. It’s managing resources: people. Talent is an agency’s greatest ass...
What does data quality mean?
Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...
6 steps to optimize your dashboard performance
Have you ever gone to a restaurant with a menu that goes on for pages and pages? It can get a bit overwhelming. How do you decide when you have dozens...
Report on search impression share for Google Ads: A step-by-step guide
If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...
Why marketers need to stop reporting
That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...
A lesson in data visualization with Nick Desbarats
Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and your audience) can understan...
Glossary - Customer lifetime value (CLV)
Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...
6 steps to choosing the right dashboard marketing metrics
You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...
