Ad blockers in advertising and what they mean for marketers
With 912 million ad-blocking users, marketers are up against a big challenge: fewer people are reachable through traditional ad-based tracking. The pu...
How cookie tracking and privacy impacts marketing
Cookie tracking has been a pretty foundational part of the internet. It’s shaped how businesses track people’s online behavior, target them with ads a...
Black Friday insights from a data engineer
For most retailers, Black Friday and Cyber Monday can make or break the year. But with billions at stake, how can brands stand out in an increasingly ...
How marketers can help agencies get the data they need
In the marketing world, a campaign's success depends on the quality and depth of data used to inform strategies. In-house teams hold the keys to valua...
How data helps agencies manage resource
It’s one of the biggest challenges any marketing agency can face. No, it’s not AI. It’s managing resources: people. Talent is an agency’s greatest ass...
What does data quality mean?
Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...
6 steps to optimize your dashboard performance
Have you ever gone to a restaurant with a menu that goes on for pages and pages? It can get a bit overwhelming. How do you decide when you have dozens...
Report on search impression share for Google Ads: A step-by-step guide
If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...
Why marketers need to stop reporting
That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...
A lesson in data visualization with Nick Desbarats
Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and your audience) can understan...
