What BI and IT leaders should look for in a marketing data integration solution
It starts innocently enough. A new marketing platform gets added to the stack. At first, it’s just another integration to manage, but you know what’s ...
It starts innocently enough. A new marketing platform gets added to the stack. At first, it’s just another integration to manage, but you know what’s ...
The dashboards load slower than usual. An API key expired overnight. A vendor emails asking why their campaign data is missing. Marketing is looking f...
You shouldn’t need a ticket to see your own performance. But you know how it goes. You launch a campaign. The results pour in — but the insights are b...
Marketing data is often fragmented, inconsistent and constantly changing. Your marketing team pulls data from multiple platforms, each with different ...
You’re deep in a report, five tabs open and none of the numbers line up. Was it the API update? A naming mismatch? A spreadsheet that wasn’t versioned...
The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If you’re a marketing leader whose brain...
Unorganized marketing data doesn't communicate clearly. It creates a cacophony of competing signals, such as "Look at this metric!” "No, this trend is...
Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing surface-level ...
Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...
Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35% of their annual revenue. Fra...