Data

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Data

What BI and IT leaders should look for in a marketing data integration solution

It starts innocently enough. A new marketing platform gets added to the stack. At first, it’s just another integration to manage, but you know what’s ...

A purple house of cards.
Data

Data security best practices for integration pipelines

The dashboards load slower than usual. An API key expired overnight. A vendor emails asking why their campaign data is missing. Marketing is looking f...

A self-serve kiosk monitor with generic analytics on the screen
Data

Self-serve analytics will free marketing from IT and data bottlenecks

You shouldn’t need a ticket to see your own performance. But you know how it goes. You launch a campaign. The results pour in — but the insights are b...

Pipework on a wall
Data

Stop babysitting data pipelines and get ETL automation

Marketing data is often fragmented, inconsistent and constantly changing. Your marketing team pulls data from multiple platforms, each with different ...

Data integration challenges visualized as puzzle pieces not fitting together
Data

6 costly marketing data integration challenges (and how to fix them)

You’re deep in a report, five tabs open and none of the numbers line up. Was it the API update? A naming mismatch? A spreadsheet that wasn’t versioned...

marketing decision making compass
Data

Marketing decision-making fatigue comes from too much dumb data

The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If you’re a marketing leader whose brain...

marketing data funnel
Data

What would your marketing data say if it could talk?

Unorganized marketing data doesn't communicate clearly. It creates a cacophony of competing signals, such as "Look at this metric!” "No, this trend is...

data insights hidden
Data

The hidden data insights lurking in your marketing

Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing surface-level ...

An organized filing cabinet
Data

Best data consolidation practices to take your data from chaos to clarity

Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...

A forklift in a warehouse moving boxes
Data

Best data warehouses in 2025

Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35% of their annual revenue. Fra...