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How signal engineering drives ad performance
Advertising platforms have become black boxes. Some of the optimization levers marketers once relied on are gone, and the algorithms now decide which ...
How conversion APIs and LTV modeling fix broken ad optimization
Privacy changes like Apple’s App Tracking Transparency (ATT) policy have led to a reduction in the data that fuels ad optimization, so platforms can’t...
Conversational analytics is turning data into dialogue for smarter marketing decisions
The use of conversational analytics gives marketers another way to interact with data. They let you ask questions using natural, intuitive dialogue, p...
How to scale client reporting without breaking your data stack
Every agency hits the same wall when the client list outpaces the data stack. Automated reports that once impressed clients start breaking, relevant d...
Using funnel analysis to grow your business and boost conversions
Most teams don’t have a funnel problem. They have a visibility problem. When conversions stall, the default response is to zoom in: optimize CTAs, twe...
Marketing data analysis — 6 pro tips to turn numbers into insights
Dashboards in three tabs. Slack pings. Stakeholders are waiting for answers by 5 p.m. The numbers are pouring in, but the story doesn’t add up. One ca...
The 10 best data integration solutions for marketing in 2025
You’ve just wrangled five spreadsheets for marketing, renamed twenty campaign fields and built a dashboard no one will use until next week. Tomorrow? ...
Data integration vs. ETL — Which path is right for you?
Should you use an ETL tool or a specialized marketing data integration tool for your data? ETL (extract, transform, load) is a type of data integratio...
Marketing data warehouses explained
You’ve built a solid data stack. Warehousing, orchestration and governance are all in place. But then marketing launches a new campaign, adds another ...
What is a semantic layer? How to fix messy metrics
Different teams, same campaign, conflicting reports — this type of data discrepancy happens all the time. The performance marketer thinks they’re smas...
