Glossary - Customer lifetime value (CLV)
Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...
6 steps to choosing the right dashboard marketing metrics
You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...
The top client reporting tools of 2024
You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results. Maybe you're sitting at ...
The 12 best data visualization tools for marketing agencies
Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...
Monitoring vs. reporting – what’s the difference?
Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
How agencies can harness the power of data warehouses
Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...
13 things to consider before building marketing data pipelines
The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...
The role of data skills in the AI age
No one can agree on how artificial intelligence will impact the future of humanity. Elon Musk, who helped form OpenAI, the company that gave the world...
What is data orchestration?
Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...
What are KPIs?
In short: Key performance indicators (KPIs) are metrics that track progress toward an objective or goal. KPIs offer insights that help you understand ...
