Best data consolidation practices to take your data from chaos to clarity
Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...
Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...
Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35% of their annual revenue. Fra...
Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...
As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...
Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each bring something valuabl...
CMOs are under immense pressure to deliver measurable results, align cross-functional teams and adapt to constant market shifts. Yet, dealing with fra...
Gut instincts have their charm. They’re quick, and they feel decisive. Sometimes, they even work. But relying on intuition alone is a gamble that CMOs...
For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from a manager, a c...
There’s a lot of pressure on marketers today to secure customer data responsibly. You need a data solution for using attribution models that don’t rel...
What if you could cut your budget in half and double your impact? A smarter approach to data might not get you that far in a year, but it will get you...