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The hidden data insights lurking in your marketing
Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing surface-level ...
Best data consolidation practices to take your data from chaos to clarity
Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...
Best data warehouses in 2025
Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35% of their annual revenue. Fra...
Your marketing metrics are lying – why data hygiene is key
Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...
How to spot misleading data
As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...
18 of the best ETL tools in 2025
Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each bring something valuabl...
Siloed data and teams sabotage your marketing
CMOs are under immense pressure to deliver measurable results, align cross-functional teams and adapt to constant market shifts. Yet, dealing with fra...
Why data-driven decision-making beats intuition in marketing
Gut instincts have their charm. They’re quick, and they feel decisive. Sometimes, they even work. But relying on intuition alone is a gamble that CMOs...
Data-informed vs data-driven marketing strategy
For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from a manager, a c...
A marketer’s essential guide to data clean rooms
There’s a lot of pressure on marketers today to secure customer data responsibly. You need a data solution for using attribution models that don’t rel...
