Data

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Data

Best data consolidation practices to take your data from chaos to clarity

Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...

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Data

Best data warehouses in 2025

Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35% of their annual revenue. Fra...

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Data

Your marketing metrics are lying – why data hygiene is key

Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...

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Data

How to spot misleading data

As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...

best etl tools 2025
Data

18 of the best ETL tools in 2025

Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each bring something valuabl...

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Data

Siloed data and teams sabotage your marketing

CMOs are under immense pressure to deliver measurable results, align cross-functional teams and adapt to constant market shifts. Yet, dealing with fra...

steering wheel
Data

Why data-driven decision-making beats intuition in marketing

Gut instincts have their charm. They’re quick, and they feel decisive. Sometimes, they even work. But relying on intuition alone is a gamble that CMOs...

Data-informed versus data-driven marketing strategy
Data

Data-informed vs data-driven marketing strategy

For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from a manager, a c...

data clean rooms
Data

A marketer’s essential guide to data clean rooms

There’s a lot of pressure on marketers today to secure customer data responsibly. You need a data solution for using attribution models that don’t rel...

data resolutions 2025
Data

Data resolutions to start 2025 off right

What if you could cut your budget in half and double your impact? A smarter approach to data might not get you that far in a year, but it will get you...