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Data

Report on search impression share for Google Ads: A step-by-step guide

If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...

marketing reporting
Data

Why marketers need to stop reporting

That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...

Nick Desbarats
Reporting Data

A lesson in data visualization with Nick Desbarats

Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and your audience) can understan...

Marketing Data

Glossary - Customer lifetime value (CLV)

Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...

choose metrics 6 steps
Data

6 steps to choosing the right dashboard marketing metrics

You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...

client reporting tools 2024
Data

The top client reporting tools of 2024

You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results of your marketing efforts...

top visualization tools
Data

The 12 best data visualization tools for marketing agencies

Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...

monitoring vs reporting
Reporting Data

Monitoring vs. reporting – what’s the difference?

Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...

agencies and data warehouses
Data Destinations Marketing Data

How agencies can harness the power of data warehouses

Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...

before building a data pipe
Marketing Data

13 things to consider before building marketing data pipelines

The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...