Report on search impression share for Google Ads: A step-by-step guide
If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...
Why marketers need to stop reporting
That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...
A lesson in data visualization with Nick Desbarats
Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and your audience) can understan...
Glossary - Customer lifetime value (CLV)
Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...
6 steps to choosing the right dashboard marketing metrics
You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...
The top client reporting tools of 2024
You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results of your marketing efforts...
The 12 best data visualization tools for marketing agencies
Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...
Monitoring vs. reporting – what’s the difference?
Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
How agencies can harness the power of data warehouses
Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...
13 things to consider before building marketing data pipelines
The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...
