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Sellforte alternatives: measuring marketing impact beyond a single MMM vendor
If you’re on the hunt for a Sellforte alternative, you already know marketing mix modeling (MMM) is a key part of the marketing measurement equation, ...
Best MMM solutions for retail and e-commerce
Imagine running three promotions at once across six channels while your demand curve looks like a ski slope. That’s an average Tuesday in retail. Mark...
Marketing mix modeling limitations and what MMM can’t tell you
You’ve probably asked it before: “Can we break this down by campaign?” It sounds like a reasonable request. If marketing mix modeling (MMM) can tell y...
Turning measurement insights into smarter budget decisions
Measurement only matters if it changes what you do next. That sounds obvious, but there's a common failure mode: teams invest in dashboards, models an...
Why most MMM projects fail (even when the model is right)
The real problem in modern marketing isn't a lack of measurement. It's a lack of conviction. This may seem counterintuitive at a time when measurement...
Everything you need to know about marketing measurement
Which campaigns are actually driving growth, and which are just noise? As a marketer, you’ve probably run into a similar problem: dashboards don’t mat...
Measurement is quietly redistributing power inside marketing
Walk into the quarterly business review at a sophisticated marketing organization and you can predict the conversation. The marketing mix model (MMM) ...
AI and marketing measurement: What’s changed in 2026 and what will stay the same
AI has become the default answer to almost every marketing question in 2026. Need faster reporting? AI. Better attribution? AI. Smarter budget allocat...
Marketing measurement is becoming a system, not just a model
Marketing measurement is changing. Not because of new tools, but because marketing itself has changed. Customer journeys now span multiple channels. A...
What you need to know about open-source marketing mix modeling
Every marketer wants to know one thing: what is the true impact of my advertising spend? Marketing mix modeling (MMM) promises to deliver the answer. ...
