Streamlining client reporting with automation tools
Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating you...
Why data storytelling matters (with examples)
As ad costs increase, the pressure to justify performance keeps going up as well. The reality is that budget approvals hinge on how well you present r...
Marketing data presentation that inspires action
Data is the engine of marketing, fueling strategies and driving decisions. But your data's true power can only be unleashed when it’s fully understood...
A comprehensive guide to marketing dashboards
Dashboards that go unused and forgotten are said to have landed in the "dashboard graveyard.” If you aren’t using the dashboards you create, you aren’...
5 of the best marketing report examples
Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s working, spot oppo...
How top agencies onboard new clients
For agencies, the process of onboarding a new client can mean the difference between a successful relationship and a challenging one. This critical st...
A lesson in data visualization with Nick Desbarats
Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and your audience) can understan...
Creating your agency health check dashboard
Digital marketing is a fast-paced environment that changes frequently. To stay ahead, a marketing agency needs to effectively manage multiple campaign...
The 15 best digital marketing dashboard tools
You know when you see a "jump to recipe" button at the top of the page, and your day becomes a little brighter? Food bloggers who provide this conveni...
Reporting at scale with iO
The world’s most successful agencies serve many clients at once, each bringing multiple projects worth of work. At the same time, each project may hav...
