Make insights inclusive with accessible data visualization
Data visualizations serve as shiny beacons in a sea of raw data. They transform complex data sets into actionable insights so that even non-expert con...
Enhance your data visualization techniques
Data visualization is an essential tool for digital marketers to communicate the value of data insights to stakeholders and team members. It helps ide...
Ethical data visualization in marketing
Here's a scenario to consider: you recently got put in charge of a marketing campaign for one of your firm's biggest clients. This is a huge opportuni...
Monitoring vs. reporting – what’s the difference?
Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
Have you outgrown your reporting process?
In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...
What is data storytelling, and how can it make your presentations magical?
Our ability to craft and communicate stories is one of the most important things that make us human. Whether it’s story time in school or tales told r...
The ultimate guide to digital marketing reporting
As a marketer, you are under a lot of pressure. You make decisions that can directly impact the company you work for. So, why would you cruise through...
