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Is Whatagraph the best reporting tool for your marketing team? Whatagraph streamlines marketing data reporting and management, potentially saving tons of time and headaches. However, it doesn’t offer the flexibility or scalability some teams require. These Whatagraph alternatives give marketers more control over their data and reporting processes.

Your team is juggling dozens of client accounts, pulling data from Google Ads, Facebook and Sheets to build weekly reports. Pre-built dashboards like Whatagraph’s help you get started quickly, but once you begin blending channels or standardizing KPIs, the cracks show. You can’t define your own metrics across platforms, export raw data to a warehouse or shape the structure for BI tools. Templates fall short when the reporting gets more complex.

When marketing teams need more control over their data, they start looking for a reporting tool that goes beyond basic automation — one that connects to hundreds of platforms, supports advanced data modeling and allows analysis-ready exports to data warehouses or their preferred BI tools.

This guide explores seven Whatagraph alternatives. Each offers different strengths for agencies and in-house teams, from fast visual reporting to advanced data transformation. Whether you’re managing multiple client accounts or scaling reporting processes across channels, these options help you take reporting beyond templates.

What is Whatagraph?

 

Whatagraph homepage showing a marketing dashboard with campaign performance metrics, automated report settings, and a funnel activity chart.

 

Whatagraph is a marketing reporting platform built for agencies and in-house teams that need to centralize campaign data. It pulls data from advertising platforms, social media tools and analytics sources like Google Analytics into pre-made dashboards, all without requiring technical setup.

The platform’s drag-and-drop editor makes it easy to create client-facing reports with custom widgets. Users can automate delivery, apply white-label branding and pull from over 55 built-in connectors covering the basics like Google Ads, Facebook Ads and LinkedIn.

Where Whatagraph stands out is its simplicity. Smaller teams appreciate how quickly they can get reports up and running using predesigned templates. But this ease of use comes with trade-offs. The platform doesn’t support full raw data exports or SQL access — though it does integrate with Looker Studio and BigQuery. It’s not designed for teams that need to audit data sources, build custom pipelines or connect natively to popular BI tools.

In short, Whatagraph works well for teams with lightweight needs, but more advanced reporting use cases often require a different solution.

Who uses Whatagraph, and what does it do?

Whatagraph is most often used by small to mid-sized marketing agencies managing multiple client accounts. It’s a fit for teams that want visual reports without needing technical support to get set up.

With Whatagraph, agencies can quickly create client-ready dashboards from familiar sources like Google Ads, Facebook and Google Analytics. Built-in templates and drag-and-drop editing make it easy to spin up reports and automate delivery.

That said, once agencies begin scaling or need to combine data across platforms, limitations emerge. While Whatagraph supports custom formulas and calculated metrics like ROAS, it still lacks support for native data modeling, attribution tracking, forecasting or deeper measurement tools. Teams can’t enrich datasets, audit the pipeline or push normalized data into a warehouse, which makes it difficult to move beyond surface-level reporting.

Why look for a Whatagraph alternative?

Whatagraph gives small teams an easy way to build marketing reports, but that simplicity starts to work against you once clients expect more than just a visual summary. As soon as reporting needs grow past basic blending or template tweaks, many teams find themselves searching for something more robust.

Limited data transformation capabilities

Whatagraph supports basic data blending, but there’s no way to build custom metrics across sources — which means you can’t compare cost per lead across Facebook and Google Ads in the same field, for example. Common calculated values like lifetime value or net new users by region? Not possible.

You can export data to CSV or Excel and send it to BigQuery, but you don't get native connectors for tools like Tableau or Power BI. Spreadsheet-level edits are limited to what Whatagraph’s templates allow. You also can’t enrich fields or restructure your data freely. If your team needs to combine historical data for year-over-year views or benchmark performance across multiple brands, you’ll run into limitations fast.

Scalability challenges for growing teams

Whatagraph handles a few accounts well, but scaling that up introduces friction. You can’t add unlimited dashboards or users, and while role-based sharing is available, enterprise governance is limited compared to BI suites. When multiple people are building or editing reports for clients, things can get messy quickly.

The platform includes 55+ connectors, which is solid coverage for mainstream ad platforms. But if your clients uses tools outside of the mainstream, you’ll need to patch together connections. And while it supports scheduled delivery, there’s no way to trigger reports based on events or sync data with automatic refreshes.

Gaps in BI tool integration and customization

Whatagraph integrates with Google Sheets and Looker Studio, but stops short of full BI compatibility. Schema control is minimal, and the API only covers surface-level tasks like managing report templates.

That lack of flexibility becomes a blocker for agencies building more advanced reporting pipelines — especially those who want to automate cross-channel reporting, pass enriched data to other tools or build calculated fields specific to a client’s KPIs.

7 best Whatagraph alternatives for scalable reporting in 2025

If Whatagraph no longer fits your agency’s reporting needs, whether due to platform limits, data transformation gaps or lack of BI tool support, there are several alternatives worth exploring. The platforms below offer more control over data, stronger integration options and greater flexibility for agencies managing multiple clients or complex marketing metrics.

1. Funnel

 

Funnel homepage showing example dashboards with marketing performance metrics, data integrations, and visual analytics for campaign tracking.

 

Funnel is a Marketing Intelligence Platform built for marketing agencies and data teams managing marketing data across multiple platforms. It connects to over 500 data sources — including Google Analytics, TikTok and HubSpot — then cleans and standardizes everything in its centralized Data Hub. The platform is designed to remove manual cleanup, give teams more control over reporting and scale alongside growing client rosters.

Inside the Data Hub, users can map campaign names across platforms, create calculated metrics like ROAS or cost per signup and apply logic to standardize currencies, time zones and naming conventions. These transformations happen before any data hits a dashboard, so teams can trust the structure and consistency of their reporting output, whether it’s going to Sheets, a BI tool or a client-facing portal.

Funnel’s usage-based pricing model (Flexpoints) means teams pay based on the data connectors and features they use, not the number of users. That makes it easier to scale without worrying about seat limits or unpredictable costs as teams grow. Agencies supporting multiple brands, regional teams or large-scale campaign portfolios can create unlimited dashboards without worrying about platform restrictions.

Some of the standout features include:

  • Unlimited users with no seat-based limits for the Business and Enterprise plans
  • Automated connector maintenance, so reports stay up when APIs change
  • Custom APIs and transformation workflows for advanced data routing, available on paid plans
  • Client-facing portals where stakeholders can view dashboards without editing access
  • Direct delivery to Sheets, BI tools or warehouses without needing scripts or code
  • Advanced marketing measurement with MMM, LSTM-based MTA and incrementality testing to guide budget planning and validate impact

These capabilities make Funnel a strong fit for agencies with evolving needs. Teams can automate recurring client reports, enrich campaign data from multiple sources and send structured outputs to any tool in the stack — all without building workarounds or leaning on engineering. It’s designed to scale cleanly as accounts grow, without adding friction at each step.

How Funnel compares to Whatagraph

Funnel lets teams move structured data directly into BI tools or data warehouses — a step that Whatagraph can’t handle. It also connects to far more platforms out of the box, making it easier to consolidate data across campaigns. For agencies juggling complex metrics or multiple client accounts, Funnel offers more flexibility and fewer roadblocks as needs evolve.

2. AgencyAnalytics

 

AgencyAnalytics homepage showing a marketing dashboard with Google Analytics data, session breakdown, goal completions, and Google Ads cost visualization.

 

AgencyAnalytics is a client reporting platform built for small to mid-sized agencies that focus on SEO, PPC and social media performance. It’s best suited for teams that need quick, branded reports with minimal setup and aren’t looking for heavy customization or deep data modeling.

The platform includes over 80 native connectors and offers pre-built dashboards with drag and drop editing. Users can schedule automated delivery, apply white-label branding and generate visual reports that cover metrics like keyword rankings, backlinks, ad spend and site audits.

Some of the key features include:

  • 80+ native integrations, including Google Ads, Facebook, Instagram and Moz
  • SEO-specific modules, like rank tracking and site health monitoring
  • White-labeled dashboards and reports branded for each client
  • Automated scheduling, with daily, weekly or monthly delivery options
  • Basic exports, limited to Google Sheets and read-only client links

AgencyAnalytics works well for boutique agencies that don’t need raw data access or BI tool connections. It’s easy to set up and manage, but it comes with plan-based limits on users and dashboards. It also doesn’t support cross-platform data blending or unified metrics, which can be a blocker for teams needing holistic views.

How AgencyAnalytics compares to Whatagraph

AgencyAnalytics and Whatagraph both offer white-labeled, visual client reports with automated delivery. AgencyAnalytics stands out for its SEO tools, like rank tracking and technical audits, while Whatagraph offers stronger visuals and more polished templates. Neither platform supports raw data exports or advanced transformations, making them better suited for small teams with straightforward reporting needs.

3. Databox

 

 Databox homepage with headline “Make smarter decisions, faster”

 

Databox is a cloud-based reporting platform aimed at marketers and small agencies that need quick access to KPIs across multiple platforms. It connects to over 100 data sources and includes dashboard templates, drag and drop editors and mobile-ready views designed for daily check-ins.

The platform is built for fast setup — teams can build dashboards in minutes using pre-built templates or customize their own with no coding. KPI alerts, goal tracking and mobile apps make it especially popular for agencies needing to monitor performance on the go.

Some of the key features include:

  • 100+ connectors, including Facebook Ads, HubSpot, Shopify and Google Analytics
  • Pre-built dashboard templates and custom views
  • Mobile app and KPI alerts for on-the-go monitoring
  • 14-day trial, no free plan as of July 2025
  • Limited data exports, with no raw data or warehouse delivery

Databox works well for small teams that prioritize speed and mobile reporting. But it lacks raw data exports, advanced modeling or deep BI tool integrations, making it less suitable for multi-client reporting or teams that rely on data warehousing.

How Databox compares to Whatagraph

Databox supports more connectors than Whatagraph and includes mobile-friendly dashboards and KPI tracking. Whatagraph’s templates are more polished visually, but both tools have limits when it comes to raw data access and complex reporting needs.

4. DashThis

 

DashThis page showing multi-armed character illustration and headline “Simplify Your Reporting with Powerful Features”

 

DashThis is a lightweight reporting tool built for small agencies that want simple dashboards without complex setup. It’s often used by teams that need a fast way to pull marketing data into a clean, client-facing format.

The platform connects to about 30 tools, including Google Ads, Facebook Ads and LinkedIn. Users can create dashboards with drag-and-drop blocks or use one of the DashThis ready-made templates. Reports can be shared via email, PDF or a link and scheduled to go out automatically.

Some of the key features include:

  • 30+ native connectors, but no custom data sources
  • White labeling is included in all plans
  • Automated delivery via PDF, CSV, Google Sheets and shareable links
  • Template library, but limited design flexibility
  • Trial only with no long-term free plan

DashThis is easy to use and doesn’t require technical setup. But it lacks support for raw data exports, SQL access or deeper analytics, which makes it harder to scale as client needs grow. It also doesn’t integrate directly with BI tools or support data modeling, limiting its role to presentation, not preparation.

How DashThis compares to Whatagraph

Both tools offer templated dashboards, white labeling and scheduled delivery. DashThis focuses more on simplicity, while Whatagraph’s reports tend to look more polished. Neither tool supports raw data exports or advanced reporting setups.

5. TapClicks

 

TapClicks page showing platform tools including tapInsights, tapAnalytics, tapData, tapWorkflow, tapReports, tapOrders, and tapSEO

 

TapClicks is a reporting and operations platform built for large agencies, media groups and marketing teams handling high client volume. It connects to 250+ data sources and supports more than just reporting — including workflow automation, approval routing and task management across accounts.

Its dashboards allow for cross-channel performance views, with customizable widgets and granular access controls by user role or client. Teams can automate report creation and delivery at scale using TapClicks’ scheduling tools and preset templates. Some plans also include modules for order management, budgeting and campaign pacing. These features are designed for media buying teams.

Core features include:

  • 250+ native connectors for marketing, CRM and advertising data
  • Task and workflow tools, including user roles and approval flows
  • Pre-built and custom dashboards, with branding options
  • Automated reporting and delivery
  • Enterprise pricing, no free plan

TapClicks works well for agencies that need built-in project oversight and account operations, along with client reporting. Smaller teams that only need templated dashboards or light performance tracking may be happier with Whatagraph.

How TapClicks compares to Whatagraph

TapClicks offers more connectors and supports task routing, role-based access and approval workflows. Whatagraph is easier to set up and faster for lightweight reporting needs, but neither tool offers raw data exports or flexible transformation layers.

6. Tableau

 

Tableau homepage with headline and analytics dashboard illustration on desktop and mobile devices

 

Tableau is a business intelligence (BI)  platform built for technical teams that need full control over how data is queried, transformed and visualized. Unlike plug-and-play dashboard tools, Tableau typically connects to a structured data warehouse and is best suited for organizations with in-house data exports.

It supports live and scheduled connections to cloud platforms like Snowflake, Redshift and BigQuery. Users can run custom SQL directly within Tableau and build highly tailored dashboards using calculated fields, parameter controls and interactive elements. This level of flexibility makes Tableau a strong fit for analysts, not marketers who need quick, out-of-the-box reports.

Key features include:

  • Direct SQL support, including joins, unions and custom queries
  • Calculated metrics, with functions for forecasting and trend modeling
  • Granular user access controls with row-level permissions
  • Advanced visual options, like scatter plots and dual-axis charts
  • No free plan, and it requires a desktop app for publishing

Tableau is powerful when paired with a structured data pipeline and users who know how to build and maintain dashboards. But for small marketing teams without technical help, it can be hard to set up and harder to maintain.

How Tableau compares to Whatagraph

Tableau is a data visualization tool built for depth — you get custom SQL, layered metrics and full dashboard control. Plus, with its integration with Funnel, you can feed Tableau analysis-ready insights. Whatagraph is built for speed as it’s faster to launch, easier to use, but limited in flexibility and data access.

7. Domo

 

Domo homepage showing headline “The AI and Data Products Platform” with a dashboard illustration

 

Domo is a cloud-based data platform built for enterprise teams that need to combine, transform and visualize data at scale. It connects to hundreds of sources — including databases, cloud platforms and marketing tools — and routes everything through a centralized data layer before sending it to dashboards or apps.

Unlike tools that only focus on reporting, Domo includes a full ETL layer, a custom app builder and real-time alerting. Users can build calculated fields, join datasets, automate workflows and create dashboards for different stakeholders across a company. It also supports granular permissions and version control, which matters in high-stakes or heavily regulated environments.

Key features include:

  • 300+ data connectors, including proprietary, cloud and on-premise sources
  • DataFlows — a built-in visual ETL builder
  • Collaboration tools with annotations, alerts and shared spaces
  • Custom apps for internal tools and automation
  • Enterprise pricing, no free plan

Domo is best for teams that already manage complex data infrastructure and need both control and automation. For small agencies or marketers building quick client dashboards, the platform can feel oversized and hard to justify.

How Domo compares to Whatagraph

Domo supports advanced modeling, collaboration and system-wide data integration. Whatagraph is faster for simple visual reports but isn’t built to support the level of transformation or scale Domo handles.

Why Funnel is the best Whatagraph alternative

Funnel is better suited than Whatagraph for agencies that need more than templated visuals for marketing data reporting and analysis. It’s built for teams managing large volumes of marketing data across many platforms and clients.

Instead of piping data straight into dashboards, Funnel routes everything through a transformation layer where teams can clean, organize and define custom logic before reporting. You can bring in campaign data from over 500 platforms, including ad channels, CRMs, analytics tools and even proprietary systems via API. Then, you can shape it for automatic exporting into BI tools, spreadsheets, data warehouses and more.

 

Funnel dashboards showing media performance, data integrations, and paid ads analytics

 

This makes it easier to build consistent reports with multiple clients or run the same metric logic — like CAC or ROAS. Funnel automatically maintains data connectors, too, so if LinkedIn or Meta changes their APIs, your reports keep working without manual fixes.

Funnel stands out as an alternative to tools like Whatagraph because it offers:

  • Support for calculated fields and blended metrics across sources
  • Exports to BI tools, Sheets or data warehouses — no CSV uploads required
  • Data transformation layer that eliminates spreadsheet prep
  • MMM, incrementality and attribution tools for deeper campaign analysis
  • Automatic connector maintenance, reducing downtime
  • Usage-based pricing with 400 free Flexpoints
  • Unlimited users and dashboards on paid plans (free plan supports up to 5 users)

A typical Funnel workflow might involve pulling in paid spend and impressions from Google Ads, enriching it with conversion data from a CRM, applying attribution rules, and then exporting a cleaned dataset to a dashboard for weekly reporting. All of that happens without writing code or managing multiple platforms by hand.

 

Table comparing Funnel and Whatagraph features like connectors, data modeling, measurement tools, and free plan options

 

Compared to Whatagraph, which is built for speed and visual simplicity, Funnel offers more flexibility, customization and data control. Whatagraph doesn’t support raw exports, complex calculated metrics or direct delivery to BI tools — all areas where Funnel helps agencies reduce manual work and improve data reliability as they scale.

Why global brands choose Funnel

Global brands like Sephora, Uber and Spotify use Funnel to bring structure and consistency to their marketing data across platforms and teams.

Sephora, for example, needed to streamline how data was collected and processed across 18 markets in Europe. With support from data partner Hanalytics, they implemented Funnel as the foundation of their modern data stack. Instead of consolidating spreadsheets manually, teams now ingest and clean campaign data in Funnel, then send it to BigQuery and visualize it in Looker Studio. This reduced Sephora’s data processing costs by 75% and freed up valuable time for deeper performance analysis.

Funnel plays a similar role for other teams, acting as the central hub for marketing data from hundreds of sources. It lets them control data quality, manage access and standardize metrics before anything reaches a BI tool or spreadsheet. For organizations working across brands or regions, that kind of control is hard to replicate with traditional dashboard tools.

With unlimited dashboards, customizable portals and usage-based pricing, Funnel scales to match the needs of fast-growing teams and global businesses. Start with Funnel’s free plan and explore what’s possible when your data’s already organized.

FAQs about Whatagraph alternatives

Still weighing your options? Here are quick answers to common questions teams ask when exploring Whatagraph alternatives.

What is the difference between Databox and Whatagraph?

Databox connects to around 100 data sources and offers KPI alerts, goal tracking and mobile-optimized dashboards, which makes it popular with smaller teams that want quick insights on the go. Whatagraph, on the other hand, focuses on drag-and-drop templates and polished, infographic-style reports built for client presentations.

While both tools are simple to set up, you wouldn’t have features like raw marketing data storage, automatic exports or managed connections to hundreds of channels and platforms.

Can Whatagraph export data?

Whatagraph supports exports to Google Sheets and Looker Studio, which works for teams needing simple visual dashboards. However, it doesn’t offer direct integrations with tools like Tableau, Power BI or SQL databases. This means you can’t extract full datasets for deeper analysis or feed marketing data into your existing business intelligence stack.

For teams that need to model campaign data, run custom calculations or compare performance across systems, this limitation often becomes a blocker — prompting a shift to more flexible platforms that offer advanced export destinations and better data ownership.

Is Funnel a good alternative to Whatagraph?

Funnel is a strong Whatagraph alternative for teams that need more flexibility, scalability and control over their marketing data. It connects to over 500 data sources and supports advanced modeling.

Unlike Whatagraph’s templated reports, Funnel lets users clean, structure and export data to tools like Tableau, Power BI and SQL databases. This makes it ideal for agencies juggling multiple clients or enterprise teams building BI dashboards. If your current setup limits your ability to scale or dig deeper into performance trends, Funnel offers the infrastructure and integrations built for more mature marketing operations.

What reporting tool is best for agencies?

The best reporting tool for agencies depends on team size, client volume and reporting complexity. Smaller agencies often choose Whatagraph or Databox for their easy setup, templated dashboards and visual reports.

But as reporting needs grow, those tools can hit limits. Agencies managing 15+ clients or dealing with multiple currencies, time zones or CRMs often outgrow Whatagraph and switch to a tool like Funnel to simplify cleanup and scale dashboards.

Is there a free alternative to Whatagraph?

Funnel offers a free plan that includes 400 Flexpoints along with unlimited dashboards. User seats on the free plan are capped at five, making it a good fit for small teams testing the water and wanting to centralize their marketing data. Paid plans unlock unlimited users and support larger-scale collaboration.

Google Data Studio (now Looker Studio) is another free tool that supports customizable dashboards, but it lacks automated data collection and requires more manual setup.

While both tools can serve as free alternatives, few match Whatagraph’s visual templates and client-ready reports right out of the box. Funnel stands out if you need more flexibility or plan to scale reporting as your agency grows.

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