Marketing decision-making fatigue comes from too much dumb data
The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If you’re a marketing leader whose brain...
The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If you’re a marketing leader whose brain...
2025 will be the year marketing teams either master measurement or fall behind. With a greater focus on marketing mix modeling (MMM) and triangulation...
The reality is that many advertising and marketing professionals struggle with high ad costs, ineffective targeting and frequent algorithm changes, ma...
Unorganized marketing data doesn't communicate clearly. It creates a cacophony of competing signals, such as "Look at this metric!” "No, this trend is...
Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing surface-level ...
Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...
If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s at a significant ...
Misinterpreting marketing measurement results can be costly. When you’re unclear on what impacted campaign performance or debating where to allocate n...
CFOs oversee every dollar spent, yet 56% of martech tools go used. How do you ensure your investments drive measurable financial results? Your decisio...
Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...