Who makes better ads: humans or AI?
Breaking news! Large language models and other artificial intelligence tools may have the power to reshape marketing as we know it. Okay. That’s not b...
September 6, 2023
The Simple, No-B.S. Guide to Content Marketing
The other day, my kid asked, "Dad, what do you do for a living?" After some reflection, I replied, "I write and tell stories." He gave me a puzzled lo...
September 1, 2023
Collaboration now! How to build a harmonious marketing team
There’s no getting around it: collaboration breeds success. The trouble is, as organizations grow and become more complex, it is increasingly harder t...
July 20, 2023
What is data governance? Everything you need to know
In the fast-paced business landscape, data has become the most valuable asset for organizations. The key to unlocking that asset’s worth is solid data...
June 27, 2023
How we navigate content marketing measurement
When driving, GPS is a lifesaver in preventing me from getting lost. Similarly, content marketers must have SMART goals and a data-driven approach to ...
June 19, 2023
What is tag management?
Check out the source code on your favorite website, and you'll probably notice strings of code like "spotlight tag" and "floodlight tag" — also known ...
June 1, 2023
The experts guide to retargeting - 2023 edition
As the third-party cookie prepares to crumble and it keeps getting harder to reach the right audience, the way marketers buy ads will have to change. ...
February 24, 2023
Using the PESO framework in digital marketing
At one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...
December 2, 2022
Data aggregation explained in 2 minutes
In this video, we discuss what data aggregation actually means and why it's important to be able to understand your marketing data. You can either wat...
February 16, 2022
What is Facebook’s Aggregated Events Measurement?
If you’re advertising on Facebook, you may have heard about their Aggregated Events Measurement, or AEM, that came out earlier in 2021. This was a dir...
February 3, 2022