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Predictive analytics for marketing campaign ROI
A campaign tanks. Budgets are wasted. Customers drift away. Too often, these outcomes trace back to decisions made on instinct instead of evidence. In...
The top 7 AgencyAnalytics alternatives
Is AgencyAnalytics still the best option for client reporting as your agency grows? It works well for smaller teams with a few client accounts, but on...
7 Whatagraph alternatives for scalable reporting in 2025
Is Whatagraph the best reporting tool for your marketing team? Whatagraph streamlines marketing data reporting and management, potentially saving tons...
What is TikTok’s Conversion API? A guide for performance marketers
Here’s a typical flow of events with TikTok ads: a customer clicks your TikTok ad, browses your site and then makes a purchase in-store a few days lat...
Using funnel analysis to grow your business and boost conversions
Most teams don’t have a funnel problem. They have a visibility problem. When conversions stall, the default response is to zoom in: optimize CTAs, twe...
The top 8 best DashThis alternatives
Is DashThis a good reporting tool for growing marketing teams? DashThis is easy to set up but has limited features and functionality. These DashThis a...
Top 10 marketing intelligence tools to power your data-driven strategy
Are your marketing intelligence tools helping you make sense of your data? According to Invesp, 87% of marketers say their data is their most underuse...
Ad fatigue: what it is, why it kills ROI and how to prevent it
We’ve all been there. The first time you see a new ad, it feels fresh and inspiring. But after the tenth time, it’s no longer welcome. That’s ad fatig...
What brand salience really means (and why it matters)
You’re in an unfamiliar city, desperate for a morning coffee. What brand pops into your head first? Probably Starbucks. That moment when a brand insta...
5 of the best marketing report examples
Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s working, spot oppo...
