Proven tactics for eCommerce success this Black Friday
With Black Friday and Cyber Monday (or BFCM as we abbreviate it) approaching, e-commerce marketers are under immense pressure. Get the strategy right,...
How to win big during Black Friday and beyond
Black Friday and Cyber Monday (BFCM) might dominate the retail calendar, but they aren’t the only opportunities for your business to shine. Jeffrey Ca...
Beyond discounts: creative and strategic approaches to BFCM success
As Black Friday and Cyber Monday (BFCM) approach, businesses find themselves in a high-stakes competition for consumer attention. In this extremely co...
Black Friday insights from a data engineer
For most retailers, Black Friday and Cyber Monday can make or break the year. But with billions at stake, how can brands stand out in an increasingly ...
The Simple, No-B.S. Guide to Content Marketing
The other day, my kid asked, "Dad, what do you do for a living?" After some reflection, I replied, "I write and tell stories." He gave me a puzzled lo...
Understanding the power of n-gram analysis
As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...
How to use creative data for ad optimization
How can you gather and use creative data to optimize your ad creatives? This isn't just about making your ads look good; it's about making them work h...
Creating your agency health check dashboard
Digital marketing is a fast-paced environment that changes frequently. To stay ahead, a marketing agency needs to effectively manage multiple campaign...
POAS: a metric all e-commerce marketers should know
Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...
6 steps to choosing the right dashboard marketing metrics
You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...
