Your marketing metrics are lying – why data hygiene is key
Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...
Streamlining client reporting with automation tools
Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating you...
How to spot misleading data
As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...
Marketer’s guide to Instagram trends (2025)
On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least once a day. There’s no denying that Instagram ha...
Impactful BI dashboards follow these design principles
Businesses lose an annual average of $12.9 million (per company) due to poor data quality and ineffective reporting. The reality is that a dashboard t...
A complete guide to Power BI for marketing
Handling marketing data at scale is no small feat. With metrics scattered across multiple platforms, assembling reports can take hours or even days. B...
A CMO guide to marketing effectiveness vs. efficiency
CMOs today face an impossible choice: cut costs or drive growth. But what if you could do both? If you’re like most CMOs, you’re under pressure not to...
Should you use an MMM consultancy or MMM software?
In today’s privacy-conscious world, digital marketers are facing a fundamental shift: the traditional methods of tracking user behavior are disappeari...
18 of the best ETL tools in 2025
Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each bring something valuabl...
Siloed data and teams sabotage your marketing
CMOs are under immense pressure to deliver measurable results, align cross-functional teams and adapt to constant market shifts. Yet, dealing with fra...
