Self-serve analytics will free marketing from IT and data bottlenecks
You shouldn’t need a ticket to see your own performance. But you know how it goes. You launch a campaign. The results pour in — but the insights are b...
You shouldn’t need a ticket to see your own performance. But you know how it goes. You launch a campaign. The results pour in — but the insights are b...
How long do you really stop and engage with an ad? Generally, people don’t spend more than a few seconds on an ad, if even that. For mobile ads that t...
Creating a standout marketing campaign is no easy feat, especially in a world where consumers are constantly bombarded with ads. From social media fee...
Marketing data is often fragmented, inconsistent and constantly changing. Your marketing team pulls data from multiple platforms, each with different ...
Client reporting shouldn’t be a time-consuming headache. Yet, for most agencies, it is. The good news? Automation can fix it. Clients don’t just want ...
The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If you’re a marketing leader whose brain...
2025 will be the year marketing teams either master measurement or fall behind. With a greater focus on marketing mix modeling (MMM) and triangulation...
The reality is that many advertising and marketing professionals struggle with high ad costs, ineffective targeting and frequent algorithm changes, ma...
Unorganized marketing data doesn't communicate clearly. It creates a cacophony of competing signals, such as "Look at this metric!” "No, this trend is...
Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing surface-level ...