Christopher Van Mossevelde

Articles by Christopher Van Mossevelde

Head of Content at Funnel, Chris has 20+ years of experience in marketing and communications.

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A self-serve kiosk monitor with generic analytics on the screen
Data

Self-serve analytics will free marketing from IT and data bottlenecks

You shouldn’t need a ticket to see your own performance. But you know how it goes. You launch a campaign. The results pour in — but the insights are b...

Consistent visuals and messaging build a stronger brand
Marketing

Why brand consistency drives growth

How long do you really stop and engage with an ad? Generally, people don’t spend more than a few seconds on an ad, if even that. For mobile ads that t...

top marketing campaign 2025
Marketing

15 best marketing campaigns according to Funnel

Creating a standout marketing campaign is no easy feat, especially in a world where consumers are constantly bombarded with ads. From social media fee...

Pipework on a wall
Data

Stop babysitting data pipelines and get ETL automation

Marketing data is often fragmented, inconsistent and constantly changing. Your marketing team pulls data from multiple platforms, each with different ...

Reporting

Automated reporting is the secret to stress-free client relations

Client reporting shouldn’t be a time-consuming headache. Yet, for most agencies, it is. The good news? Automation can fix it. Clients don’t just want ...

marketing decision making compass
Data

Marketing decision-making fatigue comes from too much dumb data

The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If you’re a marketing leader whose brain...

A pink measuring tape on a pink pastel background
Measurement

Marketing measurement lessons learned and what to expect in 2025

2025 will be the year marketing teams either master measurement or fall behind. With a greater focus on marketing mix modeling (MMM) and triangulation...

 Optimize ad campaigns for revenue lift
Marketing

8 ad campaign optimization strategies to boost performance

The reality is that many advertising and marketing professionals struggle with high ad costs, ineffective targeting and frequent algorithm changes, ma...

marketing data funnel
Data

What would your marketing data say if it could talk?

Unorganized marketing data doesn't communicate clearly. It creates a cacophony of competing signals, such as "Look at this metric!” "No, this trend is...

data insights hidden
Data

The hidden data insights lurking in your marketing

Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing surface-level ...