Christopher Van Mossevelde

Articles by Christopher Van Mossevelde

Head of Content at Funnel, Chris has 20+ years of experience in marketing and communications.

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marketing decision making compass
Data

Marketing decision-making fatigue comes from too much dumb data

The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If you’re a marketing leader whose brain...

A pink measuring tape on a pink pastel background
Measurement

Marketing measurement lessons learned and what to expect in 2025

2025 will be the year marketing teams either master measurement or fall behind. With a greater focus on marketing mix modeling (MMM) and triangulation...

 Optimize ad campaigns for revenue lift
Marketing

8 ad campaign optimization strategies to boost performance

The reality is that many advertising and marketing professionals struggle with high ad costs, ineffective targeting and frequent algorithm changes, ma...

marketing data funnel
Data

What would your marketing data say if it could talk?

Unorganized marketing data doesn't communicate clearly. It creates a cacophony of competing signals, such as "Look at this metric!” "No, this trend is...

data insights hidden
Data

The hidden data insights lurking in your marketing

Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing surface-level ...

An organized filing cabinet
Data

Best data consolidation practices to take your data from chaos to clarity

Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...

marketing agency reporting tools funnel
Reporting

Fix common data challenges with marketing agency reporting tools

If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s at a significant ...

misleading data for marketers
Measurement

How to read a marketing measurement report

Misinterpreting marketing measurement results can be costly. When you’re unclear on what impacted campaign performance or debating where to allocate n...

A balance weighing the costs and benefits
Measurement

A cost-benefit analysis of martech investments for CFOs

CFOs oversee every dollar spent, yet 56% of martech tools go used. How do you ensure your investments drive measurable financial results? Your decisio...

A toothbrush on a pastel background and surface
Data

Your marketing metrics are lying – why data hygiene is key

Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...