Funnel Blog

a blog about advertising & analytics

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Christopher Van Mossevelde

head of content at Funnel. Chris has 18+ years of experience in marketing and communications.
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Recent Posts

How to improve your marketing reporting

A question many CMOs ask is, "How do I improve my weekly or monthly marketing reporting?

Every marketer needs to show that the activities they're doing are generating results. The problem arises when marketing reporting becomes such a drag that it takes time away from what’s important - your daily marketing activity.

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Topics: Blog

How to create a marketing reporting solution that drives growth

Making sense of your marketing data is easier said than done. And it's pointless if you're unable to act on it. The question is - how many of us succeed in using data to make better-informed decisions? 

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