Christopher Van Mossevelde

Articles by Christopher Van Mossevelde

Head of Content at Funnel, Chris has 20+ years of experience in marketing and communications.

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A strong marketing experimentation culture depends on confidence in data, systems, and leadership support.
Marketing

Why marketers aren’t empowered to experiment and what high-performers do differently

Most marketers believe they should be experimenting more, learning faster and moving quicker. But in reality, few teams have built the conditions that...

Funnel and Fivetran compared visually
Marketing

Funnel vs Fivetran: The best Fivetran alternative for marketing teams and agencies

TransUnion and Emarketer report that 54.1% of marketing leaders haven’t improved confidence in measurement this year. At the root of this confidence g...

Funnel and Supermetrics in a head-to-head match
Marketing

Supermetrics vs. Funnel: the best Supermetrics alternative for scaling agencies and brands

Marketing teams and agencies rely on accurate, unified data to create reports that drive confident decisions. Many teams start with a connector tool l...

A street sign showing different options
Marketing

Top Fivetran alternatives for marketing teams and agencies (2026)

Fivetran is a powerful warehouse-first ELT platform that helps businesses streamline and automate data movement at scale. However, most marketers hit ...

two paths for agency reporting
Marketing

AgencyAnalytics vs. Funnel: which platform scales with your client reporting?

It’s Monday morning; the client report is due, and your dashboard has chosen this exact moment to fall apart. You thought things couldn’t get any wors...

 Fragmented marketing data to a single source of truth
Marketing

Funnel vs. Improvado: Which marketing intelligence platform fits your team best?

Marketers today are drowning in data but starving for clarity. With dozens of data sources, metrics and formats, getting a single version of truth fee...

Magnifying glass over data chart
Marketing

The top Adverity alternatives for agencies and brands (2026)

If you’re looking at Adverity alternatives, you’ve already done the “serious stack” upgrade. You moved off manual exports, wired Adverity into your wa...

A telescope
Marketing

The top Supermetrics alternatives for scaling agencies and brands (2026)

Supermetrics offers a handy way to pull channel data into Google Sheets or Looker Studio. But as you add more clients, markets and channels, those lig...

Signal tower setting synthetic signals back to ad platforms, powered by clean data from Funnel
Data

How signal engineering drives ad performance

Advertising platforms have become black boxes. Some of the optimization levers marketers once relied on are gone, and the algorithms now decide which ...

Choosing between two paths: Adverity vs. Funnel
Marketing

Adverity vs Funnel: simplify marketing data, empower every team

Are you comparing Funnel and Adverity because you need rock-solid, scalable marketing reporting? Both can pull performance data from hundreds of marke...