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Christopher Van Mossevelde

Articles byChristopher Van Mossevelde

Head of Content at Funnel, Chris has 20+ years of experience in marketing and communications.

Understanding the power of n-gram analysis

As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...

How to use creative data for ad optimization

How can you gather and use creative data to optimize your ad creatives? This isn't just about making your ads look good; it's about making them work h...

Creating your agency health check dashboard

Digital marketing is a fast-paced environment that changes frequently. To stay ahead, a marketing agency needs to effectively manage multiple campaign...

profit on ad spend

POAS: a metric all e-commerce marketers should know

Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...

choose metrics 6 steps

6 steps to choosing the right dashboard marketing metrics

You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...

enhance data visualization techniques

Enhance your data visualization techniques

Data visualization is an essential tool for digital marketers to communicate the value of data insights to stakeholders and team members. It helps ide...

how to measure marketing

How do we measure marketing success?

Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...

customer journey

Conquering the customer journey

In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...

mmm vs mta

Multi-touch attribution vs. marketing mix modeling

Marketing mix modeling (MMM) and multi-touch attribution (MTA) are key methods in marketing analytics. While MMM offers a macro-level view of marketin...

agencies and data warehouses

How agencies can harness the power of data warehouses

Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...