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Marketing decision-making fatigue comes from too much dumb data
The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If you’re a marketing leader whose brain...
Marketing measurement lessons learned and what to expect in 2025
2025 will be the year marketing teams either master measurement or fall behind. With a greater focus on marketing mix modeling (MMM) and triangulation...
8 ad campaign optimization strategies to boost performance
The reality is that many advertising and marketing professionals struggle with high ad costs, ineffective targeting and frequent algorithm changes, ma...
What would your marketing data say if it could talk?
Unorganized marketing data doesn't communicate clearly. It creates a cacophony of competing signals, such as "Look at this metric!” "No, this trend is...
The hidden data insights lurking in your marketing
Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing surface-level ...
Best data consolidation practices to take your data from chaos to clarity
Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...
Fix common data challenges with marketing agency reporting tools
If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s at a significant ...
How to read a marketing measurement report
Misinterpreting marketing measurement results can be costly. When you’re unclear on what impacted campaign performance or debating where to allocate n...
A cost-benefit analysis of martech investments for CFOs
CFOs oversee every dollar spent, yet 56% of martech tools go used. How do you ensure your investments drive measurable financial results? Your decisio...
Your marketing metrics are lying – why data hygiene is key
Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...
