POAS: a metric all e-commerce marketers should know
Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...
6 steps to choosing the right dashboard marketing metrics
You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...
Enhance your data visualization techniques
Data visualization is an essential tool for digital marketers to communicate the value of data insights to stakeholders and team members. It helps ide...
How do we measure marketing success?
Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...
Conquering the customer journey
In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...
Multi-touch attribution vs. marketing mix modeling
Marketing mix modeling (MMM) and multi-touch attribution (MTA) are key methods in marketing analytics. While MMM offers a macro-level view of marketin...
How agencies can harness the power of data warehouses
Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...
What are KPIs?
What is a KPI?: Key performance indicators (KPIs) are metrics that track progress toward an objective or goal. KPIs offer insights that help you under...
Who makes better ads: humans or AI?
Breaking news! Large language models and other artificial intelligence tools may have the power to reshape marketing as we know it. Okay. That’s not b...
Collaboration now! How to build a harmonious marketing team
There’s no getting around it: collaboration breeds success. The trouble is, as organizations grow and become more complex, it is increasingly harder t...
