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Best data consolidation practices to take your data from chaos to clarity
Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...
Fix common data challenges with marketing agency reporting tools
If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s at a significant ...
How to read a marketing measurement report
Misinterpreting marketing measurement results can be costly. When you’re unclear on what impacted campaign performance or debating where to allocate n...
A cost-benefit analysis of martech investments for CFOs
CFOs oversee every dollar spent, yet 56% of martech tools go used. How do you ensure your investments drive measurable financial results? Your decisio...
Your marketing metrics are lying – why data hygiene is key
Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...
Streamlining client reporting with automation tools
Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating you...
How to spot misleading data
As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...
Marketer’s guide to Instagram trends (2025)
On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least once a day. There’s no denying that Instagram ha...
Impactful BI dashboards follow these design principles
Businesses lose an annual average of $12.9 million (per company) due to poor data quality and ineffective reporting. The reality is that a dashboard t...
A complete guide to Power BI for marketing
Handling marketing data at scale is no small feat. With metrics scattered across multiple platforms, assembling reports can take hours or even days. B...
