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Should you use an MMM consultancy or MMM software?
In today’s privacy-conscious world, digital marketers are facing a fundamental shift: the traditional methods of tracking user behavior are disappeari...
18 of the best ETL tools in 2025
Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each bring something valuabl...
Siloed data and teams sabotage your marketing
CMOs are under immense pressure to deliver measurable results, align cross-functional teams and adapt to constant market shifts. Yet, dealing with fra...
Why data-driven decision-making beats intuition in marketing
Gut instincts have their charm. They’re quick, and they feel decisive. Sometimes, they even work. But relying on intuition alone is a gamble that CMOs...
A comprehensive guide to marketing dashboards
Dashboards that go unused and forgotten are said to have landed in the "dashboard graveyard.” If you aren’t using the dashboards you create, you aren’...
Accountability in marketing is non-negotiable
The days of relying on vanity metrics are over. Today's CMOs must demonstrate how their marketing efforts directly contribute to the bottom line. To m...
End the budget battle in marketing with better data
Tired of defending your marketing budget to a skeptical C-suite? If you can justify spend, you shift the perception on marketing, showing that it’s a ...
Diminishing returns in marketing and how to spot them
We’ve all been there — you create a winning campaign and decide to add more budget to keep the momentum going and improve your results. But instead of...
How to balance brand and performance marketing
The marketing landscape is shifting thanks to rising ad costs, evolving consumer behaviors and stricter privacy laws. Together, these factors are forc...
Why most teams fail at delivering actionable insights
Most marketers have been there — staring at endless dashboards, drowning in data, and still wondering: What’s the point? Marketing reporting has becom...
