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Funnel Blog / Christopher Van Mossevelde
Christopher Van Mossevelde

Articles by Christopher Van Mossevelde

Head of Content at Funnel, Chris has 20+ years of experience in marketing and communications.

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    A balance weighing the costs and benefits
    Measurement

    A cost-benefit analysis of martech investments for CFOs

    CFOs oversee every dollar spent, yet 56% of martech tools go used. How do you ensure your investments drive measurable financial results? Your decisio...

    Christopher Van Mossevelde 8 minute read
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    2025 Pinterest Ads
    Marketing

    2025 guide to advertising on Pinterest

    Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for social interaction. They pr...

    Christopher Van Mossevelde 11 minute read
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    A toothbrush on a pastel background and surface
    Data

    Your marketing metrics are lying – why data hygiene is key

    Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...

    Christopher Van Mossevelde 8 minute read
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    automated reporting tools
    Reporting

    7 automated reporting tools for marketing agencies in 2026

    Reporting is how you build relationships, educate your clients and establish a reputation for transparency. But for many, reporting has become a data ...

    Christopher Van Mossevelde 12 minute read
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    Data stored on a server
    Data

    How to spot misleading data

    As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...

    Christopher Van Mossevelde 7 minute read
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    2025 Instagram trends marketers
    Marketing

    Marketer’s guide to Instagram trends (2025)

    On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least once a day. There’s no denying that Instagram ha...

    Christopher Van Mossevelde 8 minute read
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    Desktop with a clean dashboard design
    Marketing

    Impactful BI dashboards follow these design principles

    Businesses lose an annual average of $12.9 million (per company) due to poor data quality and ineffective reporting. The reality is that a dashboard t...

    Christopher Van Mossevelde 10 minute read
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    Blocks fitting together inside a head to represent intelligence coming together
    Marketing

    A complete guide to Power BI for marketing

    Handling marketing data at scale is no small feat. With metrics scattered across multiple platforms, assembling reports can take hours or even days. B...

    Christopher Van Mossevelde 8 minute read
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    gears illustration marketing effectiveness
    Marketing

    A CMO guide to marketing effectiveness vs. efficiency

    CMOs today face an impossible choice: cut costs or drive growth. But what if you could do both? If you’re like most CMOs, you’re under pressure not to...

    Christopher Van Mossevelde 14 minute read
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    A chicken and an egg to represent the choice
    Measurement

    Should you use an MMM consultancy or MMM software?

    In today’s privacy-conscious world, digital marketers are facing a fundamental shift: the traditional methods of tracking user behavior are disappeari...

    Christopher Van Mossevelde 7 minute read
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