Build with funnel

Your product is only as good as its data foundation.

Funnel gives you the clean, connected marketing data foundation to build client-ready solutions your way, through the interface, as code, via MCP, or with trusted marketing data delivered directly into your stack.

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    99.9% Uptime

  • 600+ Connectors

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Marketing expertise is already in the foundation.


Purpose-built from 10+ years of understanding how marketing data works, where it breaks, and how to prevent it.
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Semantic layer

Not just connected - every source speaks the same language. Each platform's behavior patterns encoded in.

Managed connectors

API changes, deprecations, schema shifts - Funnel's problem, not yours.

Data resilience

Platforms delete your data and make only limited data available through their API. Funnel keeps data stored securely.

Multimodal

The foundation for creative intelligence no single platform can match, with both structured and unstructured data.

Proven foundation

Battle-tested at 11% of global digital ad spend. Not experimental - the same foundation Funnel's own products run on.

  • AI ready & MCP native
  • Stack agnostic
  • Enterprise grade security

What you can build.

From reporting to AI agents, the products and workflows teams are shipping on Funnel's foundation.

  • Cross-channel reporting

  • AI workflows and solutions

  • MMM-ready data

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    Attribution/MTA

  • Creative analytics

  • Retail media & analytics

  • Media planning

  • Bring your idea

The layer everything else depends on.

Not just the plumbing. The understanding too.

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Every marketing platform tells the truth. Just not the same one.

One trusted view of your data, no matter how messy it gets. Funnel connects, standardizes, and safeguards your data, so you can make confident desicions.

Different names. Same meaning. 

Advertising platforms structure and label data differently. Funnel standardizes metrics, dimensions, and definitions, so you can report consistently across channels.

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Campaign names change. History stays consistent.

When campaign names change in your advertising platforms, Funnel standardizes campaign names across historical data, so performance remains comparable over time.

Data disappears. Yours doesn't.

Many advertising platforms only keep data for a limited time. Funnel continuously stores your marketing data, so your full performance history remains available long after platform retention windows expire.

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The difference isn't collecting data. It's making it usable.

Most solutions can move marketing data from one place to another. Funnel standardizes, enriches, and preserves it, so every report is built on consistent, trustworthy data.

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Others
Marketing platform connectors600+ managed connectorsManual integrations
Standardized metricsUnified metrics across every platformPlatform-specific definitions
Consistent campaign namesLatest names applied across historical dataHistorical reports become inconsistent
Marketing-aware transformationsBuilt-in marketing normalizationGeneric ETL logic
Historical marketing dataHistorical data preservedLimited by platform retention
Data governanceShared metrics, naming, currencies & time zonesCustom rules per client or report
Data qualityAutomated quality and schema managementManual fixes and ongoing maintenance
API & schema changesManaged automatically by FunnelYour team maintains every change
ReportsOne trusted source of truthDifferent numbers in different tools
Best fitTeams focused on marketing insightsTeams maintaining data pipelines

Flexible ways to manage and access Funnel

Use Funnel through the interface, configure it programmatically, query it with AI, or deliver clean marketing data into the products, workflows, and client experiences you build.

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Stack agnostic

Integrate with your stack and share clean marketing data wherever your solution needs it.

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Setup as code

For technical teams managing complexity at scale. Configure your entire Funnel setup programmatically.

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Funnel MCP

Connect Funnel to Claude or ChatGPT via MCP and query your marketing data directly from the AI tools you already use.

Tell us what you're building.

  • Building a product that depends on marketing data?
  • Spending engineering time on connector maintenance instead of features?
  • Onboarding every new client onto a new data project?
  • Shipping insights you can't fully guarantee are right?

Try Funnel for your data product

Fill out the form and we'll be in touch shortly to set you up with a trial.