Funnel plans for agencies

Agency Standard

Connect, consolidate and report on client marketing data from the most popular ad platforms.

Starts from$300/ month

Data Hub

Choose from:

121 Connectors

Including:

Unlimited workspaces

Marketing reporting

Choose from:

Funnel Dashboards
3 Reporting solutions

Export destinations

Not available

Advanced measurement

Not available

Agency Advanced

Scale client reporting across your full portfolio, with 500+ connectors, advanced measurement, and white-label reporting via Portals.

Starts from$600/ month

Data Hub

Choose from:

All Connectors (600+)

Including:

Unlimited workspaces
Advanced Data Hub capabilities
Custom integrations
Enterprise governance & compliance

Marketing reporting

Choose from:

Funnel Dashboards
6 Reporting solutions

Export destinations

Choose from:

26 Export solutions

Advanced measurement

Available add-on module

Agency Standard Agency Advanced

	Agency Standard	Agency Advanced

	Agency Standard	Agency Advanced

	Agency Standard	Agency Advanced
Data Hub
Connectors Connect to apps or platforms in minutes with our extensive library of fully managed and maintained connectors	121	600+
Users People in your company with access credentials to your Funnel subscription	5	Unlimited
Data Explorer Select fields and create a table in Funnel for quick and easy data exploration
Data harmonization Built-in field mapping and smart field creation
Currency conversion Speed up your reporting with automatic currency conversion
Storage Secure and robust source data storage
Advanced Data Hub capabilities
Workspaces Securely delegate work and manage different data sets with separate Funnel workspaces	Unlimited	Unlimited
Portals Manage and share dashboards with clients, or colleagues that don’t have access to the Funnel app.	1	Unlimited, custom branding possible
Data source templates Allows you to save data source configurations for a particular connector
External authentication Request credentials externally from colleagues and clients
Naming conventions Define rules, customize structures for different platforms, and review compliance metrics to identify and resolve issues before they impact your insights.
User roles & permissions Assign users Viewer/Editor roles within a workspace
Auto-connect Connect a Manager Account to Funnel to automatically add/pause/remove ad accounts
Custom integrations
Custom connectors Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support		On request
Custom destinations Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support		On request
Enterprise governance & compliance
Single Sign-On Authenticate users with your company's directory service, including Okta, Azure AD and more	Sign-in with Google	SAML, OIDC, SCIM
Advanced roles & permissions Assign granular permissions to users within a workspace
Audit log A log of changes that have taken place in your Funnel subscription
EU Data Center available The possibility to start your Funnel subscription in our EU Data Center
Multi-entity usage Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams		Request quote
Reporting
Funnel Dashboards Visualize your data with our easy-to-use Dashboards
Looker Studio Ability to connect Funnel with Looker Studio for reporting and analysis
PowerBI Ability to connect Funnel with PowerBI for reporting and analysis
Tableau Ability to connect Funnel with Tableau for reporting and analysis
Google Analytics 4 upload Ability to connect Funnel with GA4 for reporting and analysis
Exporting
Google Sheets Ability to export data from Funnel to Google Sheets
Conversion APIs Activate your Funnel data to optimise your paid advertising campaigns' performance
Google Cloud Ability to export data from Funnel to BigQuery and Google Cloud Storage
AWS Ability to export data from Funnel to S3 and Redshift
Azure Ability to export data from Funnel to Blob Storage
Snowflake Ability to export data from Funnel to Snowflake
Export frequency The maximum frequency at which your scheduled exports will run	Daily	Every 2 hours
Measurement
MMM Always-on statistical analysis measuring the impact of your marketing channels to help you optimize marketing spend and strategy		Request quote
MTA Data-driven multi-touch attribution based on machine learning algorithms to help you optimize campaigns within a channel		Request quote
Incrementality testing Validate your results by measuring the causal impact of a marketing activity through Funnel's incrementality tests		Request quote
Triangulation Combine results from our Measurement methodologies to give you a deep understanding of what is truly driving results		Request quote
Support & services
Support Our support teams in Stockholm, Boston and Sydney are available to help you with any query you might have	In-app	Priority in-app
Implementation services Our Solution Consulting team offers implementation service packages to help you start off with Funnel on the right foot	Available	Available
Enterprise SLA Detailed contractual commitments around support, repair times and uptime

	Agency Standard	Agency Advanced
Data Hub
Connectors Connect to apps or platforms in minutes with our extensive library of fully managed and maintained connectors	121	600+
Users People in your company with access credentials to your Funnel subscription	5	Unlimited
Data Explorer Select fields and create a table in Funnel for quick and easy data exploration
Data harmonization Built-in field mapping and smart field creation
Currency conversion Speed up your reporting with automatic currency conversion
Storage Secure and robust source data storage
Advanced Data Hub capabilities
Workspaces Securely delegate work and manage different data sets with separate Funnel workspaces	Unlimited	Unlimited
Portals Manage and share dashboards with clients, or colleagues that don’t have access to the Funnel app.	1	Unlimited, custom branding possible
Data source templates Allows you to save data source configurations for a particular connector
External authentication Request credentials externally from colleagues and clients
Naming conventions Define rules, customize structures for different platforms, and review compliance metrics to identify and resolve issues before they impact your insights.
User roles & permissions Assign users Viewer/Editor roles within a workspace
Auto-connect Connect a Manager Account to Funnel to automatically add/pause/remove ad accounts
Custom integrations
Custom connectors Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support		On request
Custom destinations Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support		On request
Enterprise governance & compliance
Single Sign-On Authenticate users with your company's directory service, including Okta, Azure AD and more	Sign-in with Google	SAML, OIDC, SCIM
Advanced roles & permissions Assign granular permissions to users within a workspace
Audit log A log of changes that have taken place in your Funnel subscription
EU Data Center available The possibility to start your Funnel subscription in our EU Data Center
Multi-entity usage Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams		Request quote
Reporting
Funnel Dashboards Visualize your data with our easy-to-use Dashboards
Looker Studio Ability to connect Funnel with Looker Studio for reporting and analysis
PowerBI Ability to connect Funnel with PowerBI for reporting and analysis
Tableau Ability to connect Funnel with Tableau for reporting and analysis
Google Analytics 4 upload Ability to connect Funnel with GA4 for reporting and analysis
Exporting
Google Sheets Ability to export data from Funnel to Google Sheets
Conversion APIs Activate your Funnel data to optimise your paid advertising campaigns' performance
Google Cloud Ability to export data from Funnel to BigQuery and Google Cloud Storage
AWS Ability to export data from Funnel to S3 and Redshift
Azure Ability to export data from Funnel to Blob Storage
Snowflake Ability to export data from Funnel to Snowflake
Export frequency The maximum frequency at which your scheduled exports will run	Daily	Every 2 hours
Measurement
MMM Always-on statistical analysis measuring the impact of your marketing channels to help you optimize marketing spend and strategy		Request quote
MTA Data-driven multi-touch attribution based on machine learning algorithms to help you optimize campaigns within a channel		Request quote
Incrementality testing Validate your results by measuring the causal impact of a marketing activity through Funnel's incrementality tests		Request quote
Triangulation Combine results from our Measurement methodologies to give you a deep understanding of what is truly driving results		Request quote
Support & services
Support Our support teams in Stockholm, Boston and Sydney are available to help you with any query you might have	In-app	Priority in-app
Implementation services Our Solution Consulting team offers implementation service packages to help you start off with Funnel on the right foot	Available	Available
Enterprise SLA Detailed contractual commitments around support, repair times and uptime

For digital-only brands

Always-on MMM (Marketing mix modeling) and MTA (Multi-touch attribution)
Measure incremental media-driven sales
Automated AI insights
Unbiased and holistic attribution

What's your average monthly ad spend?

$500K–$1M

Your estimated monthly price:

$2,250/month, billed annually

Talk to sales

For brands with online and offline media

Everything in Digital Measurement, and:
Offline media and offline conversions
Multiple conversion events
Fully customized attribution models and variables
Media planner and budget optimization
Incrementality testing

Custom pricing

Advanced Measurement pricing is based on your ad spend and setup.

Get a price estimation

Frequently asked questions

What are flexpoints? dropdown

Funnel pricing has two components: your plan and your flexpoint capacity. Your plan determines which functionality is available to you. Flexpoints measure the capacity of your Funnel subscription.

You start your subscription at a certain amount of flexpoints. Need more flexpoints? You can add more to any plan, either via our sales team or inside the platform.

What features require flexpoints? dropdown

Connectors
e.g. Facebook Ads, Google Analytics
50 FP

Accounts
e.g. connected ad account, GA property
5 FP

Visualization destinations
e.g. Looker Studio, Google Sheets
150 FP

Data warehouse destinations
e.g. BigQuery, Snowflake
300 FP

Conversion APIs
Upload data to Google Ads, Facebook Ads and other destinations
50 FP

Conversion platform accounts
e.g. connected LinkedIn, Facebook, or Google Ads account
5 FP

What are connectors, accounts and destinations? dropdown

"Connectors" are the wide range of marketing and sales platforms that Funnel collects data from.

An "account" is different for every connector. It can be an ad account, a social media page or a GA4 property. An account connected to Funnel is called a "data source". It's possible to connect the same account multiple times to get data from different report types and breakdowns.

"Destinations" are platforms Funnel can send data to, like BI tools, dashboarding tools and data warehouses.

Do I pay for my rows of data? dropdown

No, we don't charge for data volumes or number of rows.

Funnel plans and pricing

Agency Standard

Agency Advanced

Compare plans

Funnel Measure

Digital Measurement

Advanced Measurement

Frequently asked questions