FUNNEL MCP

Your Funnel data, in the AI tools you already use

Funnel's MCP server lets you connect your entire marketing data foundation to Claude, ChatGPT, Cursor and any other tool that supports MCP. Ask questions, build workflows and get answers without switching context.

Get a demo

Already a Funnel customer? Reach out to your customer success manager or support to get started.

Single-channel data isn't enough

Most AI tools connect to ad platforms one at a time, giving you fragments, not answers. Marketing performance needs cross-channel reconciliation by nature, so your analysis should be too.

Funnel's Data Hub consolidates data from every marketing channel you use into one place: clean, modeled and cross-channel by default. Connect once, get everything.

Monitor the metrics that matter

Funnel allows you to collect and work with the data that is relevant for your business. Either being CRM, ecom or any other data.

Connect once. Query everything.

Add the Funnel MCP server to your AI tool

Any tool that supports custom MCP servers can connect to Funnel. Works with Cursor, Claude, ChatGPT, Codex and any other MCP-compatible client.

Ask questions in plain language

Your AI tool operates on the layer underneath your Funnel workspace: the data platform, semantic layer and business context you've built in. So the answers you get are actually meaningful.

Get answers you trust

Because the data comes from Funnel, it's cross-channel, clean and aligned to your business definitions. The same source of truth your team and your CMO rely on.

One connection beats a hundred

Agencies like Havas manage data across 100+ ad platforms. Connecting each one individually to an AI tool via MCP doesn't scale — and even if it did, you'd still be working with raw, unmodeled data. Connecting to Funnel's MCP gives you all of it at once, cross-channel and ready to reason with.

Without Funnel: many connections needed
With Funnel: all your data, one connection

Questions worth asking

A few examples of what becomes possible when your full marketing data foundation is accessible to AI.

MARKETING ANALYST

"Which channels drove incremental growth last month, and how does that compare to the previous quarter?"

Cross-channel performance analysis without downloading a single CSV or switching tools.

AGENCY ACCOUNT MANAGER

"Draft a performance update for Client X using last month's data, and highlight where we're pacing ahead or behind budget."

Client reporting that takes minutes instead of half a day.

CMO / MARKETING LEAD

"Summarize our paid media performance across all markets and flag anything that looks off."

Board-ready summaries from live, cross-channel data — not manually assembled slides.

WHAT YOU GET

Everything Funnel knows, available in AI

600+ channels, one connection

All your ad platforms, already mapped and deduplicated in Funnel's Data Hub. One MCP connection gives your AI tool the full picture.

Your business logic, intact

Give your AI more than just raw data. Budgets, targets, custom metric definitions, and naming conventions are all accessible through the same connection.

The same source of truth

Every answer comes from the same data foundation powering your dashboards and measurement.

Measurement data included

Funnel Measure customers can access their MMM, attribution, and incrementality results through the same MCP connection.

Common questions

What does MCP stand for? dropdown

MCP stands for Model Context Protocol. It's an open standard that lets AI tools connect to external data sources — think of it as a universal plug for AI applications. Funnel's MCP server lets tools like Cursor, Claude Code, and OpenAI Codex read directly from your Funnel data.

Is my data safe? dropdown

Your data only leaves Funnel when you initiate a query. Access is governed by your existing Funnel permissions, and nothing is stored in the AI tool between sessions.

Do I need to be an existing Funnel customer? dropdown

Yes. The MCP server connects to your Funnel account, so you need Funnel to use it. If you're not a customer yet, book a demo and we'll get you set up.

Built on enterprise-grade security

Funnel meets the highest security standards, including GDPR, CCPA, SOC 2, and ISO 27001.
With dedicated security leadership, external audits, and data region choice, we ensure your
marketing data is protected and compliant at all times.

Ready to see what Funnel can do for your marketing data?

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