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FUNNEL MCP

Your marketing data, in the AI tools you already use

Funnel collects and stores your marketing data, applies your business definitions and makes it available through MCP. Connect to Claude, ChatGPT, Copilot and other MCP-compatible tools to analyze performance using the same data and metrics everywhere.

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Cross-channel data needs context

Connecting to individual ad platforms or using a multi-platform connector gives your AI access to marketing data. Cross-channel analysis also needs consistent definitions: which conversions count, how campaigns are grouped and which reporting currency to use.

Funnel’s Data Hub consolidates and stores your marketing data, with shared definitions applied across channels. Through MCP, your AI can query that prepared data and access the business context behind it.

Connect once. Query everything.

1


Add the Funnel MCP server to your AI tool

Connect your marketing sources to Funnel, then add the Funnel MCP server to your AI tool. Works with Cursor, Claude, ChatGPT, Codex and other clients that support custom MCP servers.

2


Ask questions in plain language

Your AI tool can query your stored marketing data and access your custom metric definitions and workspace context. Compare channels, explore campaigns and analyze performance over time without switching tools.

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Work from the same data as your team

Your AI works from the same prepared data as your teams and other tools. Shared definitions give everyone a consistent basis for analysis across channels, markets and clients.

Add local files as context

Your AI tool can combine your own local files and context with clean, cross-channel data from Funnel, and reason across both. You are not moving data into another tool. You are giving the tools you already use a dependable marketing data foundation to work from.

  • ✓Local files and Funnel data in one prompt
  • ✓Cross-channel, already modeled and deduplicated
  • ✓Your metrics, dimensions and naming conventions
  • ✓No exports, no context switching
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One connection beats a hundred

Agencies like Havas manage data across 100+ ad platforms. Connecting each one individually to an AI tool means managing separate connections and reconciling the data they return.

Funnel’s MCP gives your AI access to your connected sources at once, with stored history and your business definitions applied. Your team can maintain the data and logic centrally and reuse them across AI tools and reporting.

  • Without Funnel: Separate platform connections and data to reconcile

  • With Funnel: Stored, prepared data through one connection

Questions worth asking

A few examples of what becomes possible when your marketing data and business context are accessible to AI.

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Marketing analyst

“How did cost per acquisition change across channels last month compared with the previous quarter?”

Cross-channel performance analysis using your reporting currency and custom metric definitions.

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Agency account manager

“Draft a performance update for Client X using last month’s data, and highlight where we’re pacing ahead or behind budget.”

Client updates grounded in your shared data, campaign groupings and budgets.

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CMO / Marketing lead

“Summarize our paid media performance across all markets and flag anything that looks off.”


Board-ready summaries from live, cross-channel data, not manually assembled slides.

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WHAT YOU GET

Your marketing data and context, available in AI

600+ channels, one connection

Access the sources connected in Funnel’s Data Hub through one MCP connection. Query prepared data across channels, accounts and markets.

Your business logic, intact

Your custom metrics and campaign groupings are defined in Funnel. AI tools can access those definitions alongside budgets, targets and workspace context.

The same source of truth

Every answer comes from the same data foundation powering your dashboards and measurement. 

Measurement data included

Funnel Measure customers can access their MMM, attribution, and incrementality results through the same MCP connection.

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Common questions

Can I find Funnel in Claude and ChatGPT? dropdown
Yes. Funnel is listed as an official connector in both the Claude directory and the ChatGPT Apps Directory, so you can find and connect it in a few clicks. Funnel MCP also works with any other MCP-compatible tool, including Cursor, Gemini and Codex.
Is my data safe? dropdown
Your data only leaves Funnel when you initiate a query. Access is governed by your existing Funnel permissions, and nothing is stored in the AI tool between sessions.
Do I need to be an existing Funnel customer? dropdown
Yes. The MCP server connects to your Funnel account, so you need Funnel to use it. If you're not a customer yet, book a demo and we'll get you set up.
What does MCP stand for? dropdown
MCP stands for Model Context Protocol. It's an open standard that lets AI tools connect to external data sources — think of it as a universal plug for AI applications. Funnel's MCP server lets tools like Cursor, Claude Code, and OpenAI Codex read directly from your Funnel data.
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Built on enterprise-grade security

Funnel meets the highest security standards, including GDPR, CCPA, SOC 2, and ISO 27001.
With dedicated security leadership, external audits, and data region choice, we ensure your
marketing data is protected and compliant at all times.

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Ready to see what Funnel can do for your marketing data?

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Discuss your needs and challenges

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Explore the most relevant features of Funnel

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See how to unlock more value from your data

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