Marketing data you can depend on

Centralize marketing data

One dependable layer for all your marketing data

Marketing data starts scattered across ad platforms, analytics, CRM and spreadsheets, each with its own definitions and update frequency. The numbers rarely match and reporting turns into a debate rather than a foundation for decisions. 

From paid media, to organic social, to web analytics, CRM and even custom exports, Funnel brings every source into one place, with consistent definitions applied the same way every time.

Enable measurement

Marketing data that is ready for measurement

MMM, multi-touch attribution and incrementality testing all rely on high quality data. For many companies, getting that data in place and ready to use takes months, and by then the decisions it was meant to inform have already been made.

Funnel's Data Hub stores your marketing data with the history, consistency and structure a measurement model needs, normalized to one set of definitions and kept intact over time.

Model it your way, or use Funnel Measure for MMM, multi-touch attribution, incrementality testing and platform attribution in one view, built and run for you.

Deliver data to a warehouse

Warehouse-ready marketing data

Every platform's API changes on its own schedule. Handled in-house that is constant upkeep — rebuilding connections, remapping fields, chasing mismatched numbers. Funnel absorbs source-side API changes for you: send source data straight to your warehouse, add Funnel's standardized metrics, or layer in your own.