FUNNEL FOR MARKETERS

Marketing data you can depend on

Stop debating which numbers are right. Funnel gives your marketing team one trusted layer for all your marketing data, so reporting, dashboards, budget decisions, and analysis all start from the same dependable foundation.

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Power Digital unlocking their full potential with Funnel

Built for marketers who own their numbers

Funnel gives marketing teams a dependable view of what was spent, what changed, and what is driving performance, without waiting on other teams to assemble the data. The result is a trusted marketing data foundation you can use everywhere decisions are made.

Reports you can stand behind

When every report draws from the same trusted data, you can present numbers to leadership, finance, and stakeholders with confidence, and act on them instead of reconciling them.

Smarter budget decisions

See spend and performance across channels, markets, and accounts in one place, so you can understand where budget is working and where it should move next.

How marketers work with Funnel

Report

Build fast, accurate, customizable reporting in Funnel's built-in dashboards or your existing tools.

Measure

Understand true marketing impact and optimize budget with Funnel Measure, built on the same trusted data.

Export

Send trusted marketing data to any BI tool, data warehouse, spreadsheet, or workflow you already use.

Spend more of your time on strategic thinking

Funnel handles the recurring work behind usable marketing data: collecting it, storing it, cleaning it, and keeping definitions consistent. That frees your team to analyze performance and improve results rather than fix spreadsheets and broken connectors.

Connect to every data source

Bring data together from 600+ marketing and tech platforms, plus custom and manual imports.

Centralize your data

Bring CRM, sales, and advertising data together into one consistent source of truth for marketing performance.

Effortless currency conversion

Funnel converts cost and revenue automatically, so international reporting stays consistent.

More insights, faster

Create custom metrics and dimensions without writing a single line of code.

Automated data flows

Send Funnel data to Looker Studio, Snowflake, Tableau, and many other destinations on a schedule.

Better budget tracking

Add budget data and compare it against actual spend to prevent overspending and keep pacing on track.

Our digital director can now go into a board meeting knowing where the numbers he presents come from and confidently report on them.

Steven Watkinson

Senior Data and Insights Analyst

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Modern, data-driven decisions are a click away

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