FUNNEL FOR DATA TEAMS

A governed marketing data layer your warehouse can depend on.

Funnel helps data teams absorb the volatility of marketing data, standardize it, and deliver structured data to the warehouse.

Export standardized base data, or use Funnel’s semantic layer for analysis-ready outputs faster.

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Marketing data creates more overhead than it should.

The overhead

New sources keep showing up. APIs change. New metrics are needed. And every change creates low-value work that ripples across the data stack.

Funnel manages the complexity of marketing data

Funnel gives data teams a purpose-built solution for managing that complexity, so engineering spends less time maintaining marketing data and more time building what matters.

Why Funnel works for data teams

Purpose-built for marketing data

Generic ETL tools can move marketing data. Funnel is built to manage it.

Funnel is built for marketing data specifically, so your engineers don't have to become experts in each ad platform's API. And because Funnel stores historical marketing data, you keep continuity even when source platforms limit retention or change what they make available.

Free your data team from maintaining fragile marketing pipelines

Building connectors, transformation layers, and governance patterns is only part of the cost. The long-term burden is maintenance, source volatility, and operational ownership. Funnel gives you a faster path to a more resilient setup.

We’ve given teams the power of data without sacrificing governance. That’s the holy grail for any data-led organization.

Dan Mandle
SVP of Data Science

Custom connectors are incredibly useful and a massive benefit. We provide Funnel with the API documentation, and they build and maintain these connectors, which is quite remarkable.

Jordan Taylor
Data Science Specialist

I like the absolute simplicity of Funnel, and data is always pulled across in a timely fashion.

Roger Fletton
Head of Engineering

Adding a new destination takes me 5 minutes with Funnel, like setting up an additional export to Snowflake.

Johan Stockmarr
Data and Technology Director

HOW FUNNEL FITS YOUR STACK

Funnel sits between your marketing sources and your warehouse

Two ways data teams use Funnel:

Extract and load data into your warehouse, transform downstream

Funnel extracts and standardizes marketing data before it reaches your warehouse. Your team keeps full control, using your existing transformation tools to define metrics, dimensions, and business logic.

Extract, load and transform data in Funnel, then export to warehouse

Use Funnel’s semantic layer to define metrics and dimensions. Deliver analysis-ready data to your warehouse and BI tools, reducing the need for downstream transformations.