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Creating your agency health check dashboard
Digital marketing is a fast-paced environment that changes frequently. To stay ahead, a marketing agency needs to effectively manage multiple campaign...
POAS: a metric all e-commerce marketers should know
Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...
6 steps to choosing the right dashboard marketing metrics
You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...
Funnel Dashboards are here!
In a world overflowing with data, marketers often find themselves lost in a sea of spreadsheets, struggling to make sense of the numbers that inundate...
How to set up a TikTok Shop in three steps
TikTok Shop seems to be a game-changer in the world of social commerce. In this article, we'll explore the context and rationale behind why TikTok Sho...
Enhance your data visualization techniques
Data visualization is an essential tool for digital marketers to communicate the value of data insights to stakeholders and team members. It helps ide...
How do we measure marketing success?
Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...
Conquering the customer journey
In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...
The many ways to track marketing performance
A quick question: do you know which part of your marketing investment generates the most revenue? Is it even possible to know the answer? While this m...
Multi-touch attribution vs. marketing mix modeling
Marketing mix modeling (MMM) and multi-touch attribution (MTA) are key methods in marketing analytics. While MMM offers a macro-level view of marketin...
