What are KPIs?
What is a KPI?: Key performance indicators (KPIs) are metrics that track progress toward an objective or goal. KPIs offer insights that help you under...
Who makes better ads: humans or AI?
Breaking news! Large language models and other artificial intelligence tools may have the power to reshape marketing as we know it. Okay. That’s not b...
Collaboration now! How to build a harmonious marketing team
There’s no getting around it: collaboration breeds success. The trouble is, as organizations grow and become more complex, it is increasingly harder t...
How we navigate content marketing measurement
When driving, GPS is a lifesaver in preventing me from getting lost. Similarly, content marketers must have SMART goals and a data-driven approach to ...
What is tag management?
Check out the source code on your favorite website, and you'll probably notice strings of code like "spotlight tag" and "floodlight tag" — also known ...
The expert's guide to retargeting - 2024 edition
As the third-party cookie prepares to crumble and it keeps getting harder to reach the right audience, the way marketers buy ads will have to change. ...
Using the PESO framework in digital marketing
At one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...
Data aggregation explained in 2 minutes
In this video, we discuss what data aggregation actually means and why it's important to be able to understand your marketing data. You can either wat...
What is Facebook’s Aggregated Events Measurement?
If you’re advertising on Facebook, you may have heard about their Aggregated Events Measurement, or AEM, that came out earlier in 2021. This was a dir...
The questions digital marketers have about reporting (and the answers)
Funnel asked 1000+ digital marketers what they wanted to know about marketing reporting, and we have the answers. Keep reading if you want to know wha...
