Christopher Van Mossevelde

Articles by Christopher Van Mossevelde

Head of Content at Funnel, Chris has 20+ years of experience in marketing and communications.

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Conceptual illustration showing abstract data connectors and dashboards to represent scalable reporting alternatives
Reporting

7 Whatagraph alternatives for scalable reporting in 2025

Is Whatagraph the best reporting tool for your marketing team? Whatagraph streamlines marketing data reporting and management, potentially saving tons...

Two data streams merging into one, symbolizing TikTok Conversions API integration
Marketing

What is TikTok’s Conversion API? A guide for performance marketers

Here’s a typical flow of events with TikTok ads: a customer clicks your TikTok ad, browses your site and then makes a purchase in-store a few days lat...

A plastic kitchen funnel on a pastel background.
Data

Using funnel analysis to grow your business and boost conversions

Most teams don’t have a funnel problem. They have a visibility problem. When conversions stall, the default response is to zoom in: optimize CTAs, twe...

Abstract minimalist visual symbolizing scalable marketing reporting
Reporting

The top 8 best DashThis alternatives

Is DashThis a good reporting tool for growing marketing teams? DashThis is easy to set up but has limited features and functionality. These DashThis a...

Binoculars on a desk
Marketing

Top 10 marketing intelligence tools to power your data-driven strategy

Are your marketing intelligence tools helping you make sense of your data? According to Invesp, 87% of marketers say their data is their most underuse...

Marketing

Ad fatigue: what it is, why it kills ROI and how to prevent it

We’ve all been there. The first time you see a new ad, it feels fresh and inspiring. But after the tenth time, it’s no longer welcome. That’s ad fatig...

Marketing

What brand salience really means (and why it matters)

You’re in an unfamiliar city, desperate for a morning coffee. What brand pops into your head first? Probably Starbucks. That moment when a brand insta...

Car dashboard
Reporting

5 of the best marketing report examples

Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s working, spot oppo...

Media planning connects audience and channels for maximum marketing impact
Marketing

What is media planning, and why is it so hard?

Imagine throwing away $123.1 million. That’s how much digital advertisers wasted in just three months, according to Next&Co’s Q2 2024 audit. On av...

Build custom MMM with open-source tools
Measurement

What you need to know about open-source marketing mix modeling

Every marketer wants to know one thing: what is the true impact of my advertising spend? Marketing mix modeling (MMM) promises to deliver the answer. ...