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Funnel vs. Improvado: Which marketing intelligence platform fits your team best?
Marketers today are drowning in data but starving for clarity. With dozens of data sources, metrics and formats, getting a single version of truth fee...
The top Adverity alternatives for agencies and brands (2026)
If you’re looking at Adverity alternatives, you’ve already done the “serious stack” upgrade. You moved off manual exports, wired Adverity into your wa...
The top Supermetrics alternatives for scaling agencies and brands (2026)
Supermetrics offers a handy way to pull channel data into Google Sheets or Looker Studio. But as you add more clients, markets and channels, those lig...
How signal engineering drives ad performance
Advertising platforms have become black boxes. Some of the optimization levers marketers once relied on are gone, and the algorithms now decide which ...
Adverity vs Funnel: simplify marketing data, empower every team
Are you comparing Funnel and Adverity because you need rock-solid, scalable marketing reporting? Both can pull performance data from hundreds of marke...
How conversion APIs and LTV modeling fix broken ad optimization
Privacy changes like Apple’s App Tracking Transparency (ATT) policy have led to a reduction in the data that fuels ad optimization, so platforms can’t...
Why marketing intelligence platforms are becoming essential for growth
Do you ever look at your marketing data and think, “How did it get this messy?” New channels keep getting added, and dashboards seem to multiply. Yet ...
The 10 essential CMO skills every modern marketing leader needs
The next wave of CMOs won’t be defined by creativity or tenure. Their ability to bring out the best of their technology and teams will define their ti...
Conversational analytics is turning data into dialogue for smarter marketing decisions
The use of conversational analytics gives marketers another way to interact with data. They let you ask questions using natural, intuitive dialogue, p...
Why 2026 is the year of marketing intelligence
Marketers are flying the most advanced machines ever built, but most still have no radar. In fact, nearly eight in ten marketers say they don’t have a...
