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What is incrementality testing?
An incrementality test is a randomized controlled experiment that divides people into two groups: one that sees your marketing campaign (the treatment...
What BI and IT leaders should look for in a marketing data integration solution
It starts innocently enough. A new marketing platform gets added to the stack. At first, it’s just another integration to manage, but you know what’s ...
How to boost revenue with Shopify analytics
With nearly 5 million active Shopify stores worldwide, you're in good company if your business uses this ecommerce platform. Like millions of others, ...
B2B marketing measurement done right
You built the campaign, hit the KPIs and pulled together a clean report. But when it lands in the CFO’s inbox, the questions start. What did this actu...
Neuroscience-backed ways to improve workplace productivity
Disengagement is a silent killer of workplace productivity. It costs the global economy $8.8 trillion each year, nearly 9% of GDP. In the U.S. alone, ...
Self-serve analytics will free marketing from IT and data bottlenecks
You shouldn’t need a ticket to see your own performance. But you know how it goes. You launch a campaign. The results pour in — but the insights are b...
Why brand consistency drives growth
How long do you really stop and engage with an ad? Generally, people don’t spend more than a few seconds on an ad, if even that. For mobile ads that t...
15 best marketing campaigns according to Funnel
Creating a standout marketing campaign is no easy feat, especially in a world where consumers are constantly bombarded with ads. From social media fee...
Stop babysitting data pipelines and get ETL automation
Marketing data is often fragmented, inconsistent and constantly changing. Your marketing team pulls data from multiple platforms, each with different ...
Automated reporting is the secret to stress-free client relations
Client reporting shouldn’t be a time-consuming headache. Yet, for most agencies, it is. The good news? Automation can fix it. Clients don’t just want ...
