Understanding the power of n-gram analysis
As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...
Published May 21, 2024
How to use creative data for ad optimization
How can you gather and use creative data to optimize your ad creatives? This isn't just about making your ads look good; it's about making them work h...
Published May 16, 2024
Creating your agency health check dashboard
Digital marketing is a fast-paced environment that changes frequently. To stay ahead, a marketing agency needs to effectively manage multiple campaign...
Published May 14, 2024
POAS: a metric all e-commerce marketers should know
Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...
Published April 30, 2024
6 steps to choosing the right dashboard marketing metrics
You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...
Published April 23, 2024
Enhance your data visualization techniques
Data visualization is an essential tool for digital marketers to communicate the value of data insights to stakeholders and team members. It helps ide...
Published February 27, 2024
How do we measure marketing success?
Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...
Published February 13, 2024
Conquering the customer journey
In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...
Published January 25, 2024
Multi-touch attribution vs. marketing mix modeling
Marketing mix modeling (MMM) and multi-touch attribution (MTA) are key methods in marketing analytics. While MMM offers a macro-level view of marketin...
Published December 20, 2023
How agencies can harness the power of data warehouses
Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...
Published December 12, 2023