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Adverity vs Funnel: simplify marketing data, empower every team
Are you comparing Funnel and Adverity because you need rock-solid, scalable marketing reporting? Both can pull performance data from hundreds of marke...
How conversion APIs and LTV modeling fix broken ad optimization
Privacy changes like Apple’s App Tracking Transparency (ATT) policy have led to a reduction in the data that fuels ad optimization, so platforms can’t...
Why marketing intelligence platforms are becoming essential for growth
Do you ever look at your marketing data and think, “How did it get this messy?” New channels keep getting added, and dashboards seem to multiply. Yet ...
The 10 essential CMO skills every modern marketing leader needs
The next wave of CMOs won’t be defined by creativity or tenure. Their ability to bring out the best of their technology and teams will define their ti...
Conversational analytics is turning data into dialogue for smarter marketing decisions
The use of conversational analytics gives marketers another way to interact with data. They let you ask questions using natural, intuitive dialogue, p...
Why 2026 is the year of marketing intelligence
Marketers are flying the most advanced machines ever built, but most still have no radar. In fact, nearly eight in ten marketers say they don’t have a...
How to scale client reporting without breaking your data stack
Every agency hits the same wall when the client list outpaces the data stack. Automated reports that once impressed clients start breaking, relevant d...
7 questions every CMO should ask before choosing a marketing intelligence platform
What if you walked into your next C-suite meeting ready to answer the question, "What did we actually get out of spend?" That confidence is what a gre...
Why bravery (not ROAS marketing) fixes broken measurement
Marketers love their numbers, especially ROAS. It’s neat, flattering and easy to justify. But return on ad spend has become a comfort metric: a figure...
The ROI reckoning and why CMOs need marketing intelligence in 2026
Budgets are shrinking, and the old measurement playback no longer works. Not to mention, board pressure is intensifying. According to The CMO Survey (...
