Christopher Van Mossevelde

Articles by Christopher Van Mossevelde

Head of Content at Funnel, Chris has 20+ years of experience in marketing and communications.

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marketing dashboards
Reporting

A comprehensive guide to marketing dashboards

Dashboards that go unused and forgotten are said to have landed in the "dashboard graveyard.” If you aren’t using the dashboards you create, you aren’...

Marketing accountability
Marketing

Accountability in marketing is non-negotiable

The days of relying on vanity metrics are over. Today's CMOs must demonstrate how their marketing efforts directly contribute to the bottom line. To m...

 A balance and spheres representing potential
Marketing

End the budget battle in marketing with better data

Tired of defending your marketing budget to a skeptical C-suite? If you can justify spend, you shift the perception on marketing, showing that it’s a ...

Marketing

Diminishing returns in marketing and how to spot them

We’ve all been there — you create a winning campaign and decide to add more budget to keep the momentum going and improve your results. But instead of...

A tortoise and a hare representing the fable about slow and steady winning the race
Marketing

How to balance brand and performance marketing

The marketing landscape is shifting thanks to rising ad costs, evolving consumer behaviors and stricter privacy laws. Together, these factors are forc...

A spotlight illuminating the darkness

Why most teams fail at delivering actionable insights

Most marketers have been there — staring at endless dashboards, drowning in data, and still wondering: What’s the point? Marketing reporting has becom...

 A crystal ball to represent predictions
Trends & News

8 marketing predictions for 2025

Buckle up — 2025 is almost here, and we’re in for a wild ride. AI is shaking everything up, and the search landscape may be on the verge of its bigges...

Internet user saying no to annoying ads
Data

Ad blockers in advertising and what they mean for marketers

With 912 million ad-blocking users, marketers are up against a big challenge: fewer people are reachable through traditional ad-based tracking. The pu...

Cookie leaving a trail of crumbs
Data

How cookie tracking and privacy impacts marketing

Cookie tracking has been a pretty foundational part of the internet. It’s shaped how businesses track people’s online behavior, target them with ads a...

Proven tactics for eCommerce success this Black Friday
Trends & News

Proven tactics for eCommerce success this Black Friday

With Black Friday and Cyber Monday (or BFCM as we abbreviate it) approaching, e-commerce marketers are under immense pressure. Get the strategy right,...