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How generative AI is transforming performance marketing in 2025
Generative AI is no longer a side project for curious marketers. It’s reshaping how marketing professionals work, from testing ad variations to pullin...
How to build accurate marketing forecasts
Marketing budgets are tight, and getting an accurate view of campaign performance is often foggy at best, thanks to black-box ad algorithms and tracki...
Common marketing funnel mistakes and how to fix them
Tired of watching your conversion rates plummet? Most funnel optimization advice tells you to tackle the symptoms of a leaky funnel, like checkout fri...
Predictive analytics for marketing campaign ROI
A campaign tanks. Budgets are wasted. Customers drift away. Too often, these outcomes trace back to decisions made on instinct instead of evidence. In...
The top 7 AgencyAnalytics alternatives
Is AgencyAnalytics still the best option for client reporting as your agency grows? It works well for smaller teams with a few client accounts, but on...
7 Whatagraph alternatives for scalable reporting in 2025
Is Whatagraph the best reporting tool for your marketing team? Whatagraph streamlines marketing data reporting and management, potentially saving tons...
What is TikTok’s Conversion API? A guide for performance marketers
Here’s a typical flow of events with TikTok ads: a customer clicks your TikTok ad, browses your site and then makes a purchase in-store a few days lat...
Using funnel analysis to grow your business and boost conversions
Most teams don’t have a funnel problem. They have a visibility problem. When conversions stall, the default response is to zoom in: optimize CTAs, twe...
The top 8 best DashThis alternatives
Is DashThis a good reporting tool for growing marketing teams? DashThis is easy to set up but has limited features and functionality. These DashThis a...
Top 10 marketing intelligence tools to power your data-driven strategy
Are your marketing intelligence tools helping you make sense of your data? According to Invesp, 87% of marketers say their data is their most underuse...
