What are KPIs?
Key performance indicators (KPIs) are a type of performance measurement that tracks progress toward an intended objective or goal. They ensure you're ...
Published November 7, 2023Key performance indicators (KPIs) are a type of performance measurement that tracks progress toward an intended objective or goal. They ensure you're ...
Published November 7, 2023 Christopher Van MosseveldeBreaking news! Large language models and other artificial intelligence tools may have the power to reshape marketing as we know it. Okay. That’s not b...
Published September 6, 2023 Christopher Van MosseveldeThe other day, my kid asked, "Dad, what do you do for a living?" After some reflection, I replied, "I write and tell stories." He gave me a puzzled lo...
Published September 1, 2023 Christopher Van MosseveldeThere’s no getting around it: collaboration breeds success. The trouble is, as organizations grow and become more complex, it is increasingly harder t...
Published July 20, 2023 Christopher Van MosseveldeWhen driving, GPS is a lifesaver in preventing me from getting lost. Similarly, content marketers must have SMART goals and a data-driven approach to ...
Published June 19, 2023 Christopher Van MosseveldeCheck out the source code on your favorite website, and you'll probably notice strings of code like "spotlight tag" and "floodlight tag" — also known ...
Published June 1, 2023 Christopher Van MosseveldeAs the third-party cookie prepares to crumble and it keeps getting harder to reach the right audience, the way marketers buy ads will have to change. ...
Published February 24, 2023 Christopher Van MosseveldeAt one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...
Published December 2, 2022 Christopher Van MosseveldeIn this video, we discuss what data aggregation actually means and why it's important to be able to understand your marketing data. You can either wat...
Published February 16, 2022 Christopher Van MosseveldeIf you’re advertising on Facebook, you may have heard about their Aggregated Events Measurement, or AEM, that came out earlier in 2021. This was a dir...
Published February 3, 2022 Christopher Van Mossevelde