Christopher Van Mossevelde

Articles byChristopher Van Mossevelde

Head of Content at Funnel, Chris has 20+ years of experience in marketing and communications.
what is tag management

What is tag management?

Check out the source code on your favorite website, and you'll probably notice strings of code like "spotlight tag" and "floodlight tag" — also known ...

retargeting in marketing explained

The experts guide to retargeting - 2023 edition

As the third-party cookie prepares to crumble and it keeps getting harder to reach the right audience, the way marketers buy ads will have to change. ...

An ipad and newspaper on a desk to represent the PESO framework

Using the PESO framework in digital marketing

At one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...

Data aggregation explained in 2 minutes

Data aggregation explained in 2 minutes

In this video, we discuss what data aggregation actually means and why it's important to be able to understand your marketing data. You can either wat...

What is Facebook’s Aggregated Events Measurement? Funnel Tips

What is Facebook’s Aggregated Events Measurement?

If you’re advertising on Facebook, you may have heard about their Aggregated Events Measurement, or AEM, that came out earlier in 2021. This was a dir...

The 6-point list to do kickass marketing reporting

The questions digital marketers have about reporting (and the answers)

Funnel asked 1000+ digital marketers what they wanted to know about marketing reporting, and we have the answers. Keep reading if you want to know wha...

Are 3rd party cookies going away? The answer is 'Yes'

3d party cookies are going away. Prepare your marketing for it! What's all this fuss over cookies? And why are third-party cookies going away? In this...

The essential 6-part series to mastering marketing data

Check out our 6-part series on "Mastering marketing data" to learn how to get the most out of your analytics and reporting. This is for digital market...