Multiple regression (MMM analysis) explained for marketers
The dashboard said conversions were up. So did the CRM. But nobody could agree on why. Paid search was ramped up. So was LinkedIn. A pricing promo als...
The dashboard said conversions were up. So did the CRM. But nobody could agree on why. Paid search was ramped up. So was LinkedIn. A pricing promo als...
Things are always changing in search advertising, but right now, the ‘shifting landscape’ feels more like an earthquake. Performance marketers face ri...
Different teams, same campaign, conflicting reports — this type of data discrepancy happens all the time. The performance marketer thinks they’re smas...
When the economy turns, the pressure hits marketing first. Budgets shrink overnight. Forecasts get foggy. And suddenly, you’re being asked to do more ...
Imagine spending millions on a marketing campaign, only to realize your data was lying to you. This isn’t just a spreadsheet problem. It’s a strategic...
An incrementality test is a randomized controlled experiment that divides people into two groups: one that sees your marketing campaign (the treatment...
It starts innocently enough. A new marketing platform gets added to the stack. At first, it’s just another integration to manage, but you know what’s ...
With nearly 5 million active Shopify stores worldwide, you're in good company if your business uses this ecommerce platform. Like millions of others, ...
You built the campaign, hit the KPIs and pulled together a clean report. But when it lands in the CFO’s inbox, the questions start. What did this actu...
Disengagement is a silent killer of workplace productivity. It costs the global economy $8.8 trillion each year, nearly 9% of GDP. In the U.S. alone, ...