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Funnel Blog / Christopher Van Mossevelde
Christopher Van Mossevelde

Articles by Christopher Van Mossevelde

Head of Content at Funnel, Chris has 20+ years of experience in marketing and communications.

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    two paths for agency reporting
    Marketing

    AgencyAnalytics vs. Funnel: which platform scales with your client reporting?

    It’s Monday morning; the client report is due, and your dashboard has chosen this exact moment to fall apart. You thought things couldn’t get any wors...

    Christopher Van Mossevelde 12 minute read
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    Magnifying glass over data chart
    Marketing

    The top Adverity alternatives for agencies and brands (2026)

    If you’re looking at Adverity alternatives, you’ve already done the “serious stack” upgrade. You moved off manual exports, wired Adverity into your wa...

    Christopher Van Mossevelde 18 minute read
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    Signal tower setting synthetic signals back to ad platforms, powered by clean data from Funnel
    Data

    How signal engineering drives ad performance

    Advertising platforms have become black boxes. Some of the optimization levers marketers once relied on are gone, and the algorithms now decide which ...

    Christopher Van Mossevelde 7 minute read
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    Two cables with electricity arcing between them.
    Data

    How conversion APIs and LTV modeling fix broken ad optimization

    Privacy changes like Apple’s App Tracking Transparency (ATT) policy have led to a reduction in the data that fuels ad optimization, so platforms can’t...

    Christopher Van Mossevelde 9 minute read
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    A lightbulb representing insights from marketing intelligence
    Marketing

    Why marketing intelligence platforms are becoming essential for growth

    Do you ever look at your marketing data and think, “How did it get this messy?” New channels keep getting added, and dashboards seem to multiply. Yet ...

    Christopher Van Mossevelde 9 minute read
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    A chess piece
    Marketing

    The 10 essential CMO skills every modern marketing leader needs

    The next wave of CMOs won’t be defined by creativity or tenure. Their ability to bring out the best of their technology and teams will define their ti...

    Christopher Van Mossevelde 7 minute read
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    A microphone
    Marketing Data

    Conversational analytics is turning data into dialogue for smarter marketing decisions

    The use of conversational analytics gives marketers another way to interact with data. They let you ask questions using natural, intuitive dialogue, p...

    Christopher Van Mossevelde 7 minute read
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    A radar screen
    Marketing

    Why 2026 is the year of marketing intelligence

    Marketers are flying the most advanced machines ever built, but most still have no radar. In fact, nearly eight in ten marketers say they don’t have a...

    Christopher Van Mossevelde 5 minute read
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    A clock mechanism.
    Reporting Data

    How to scale client reporting without breaking your data stack

    Every agency hits the same wall when the client list outpaces the data stack. Automated reports that once impressed clients start breaking, relevant d...

    Christopher Van Mossevelde 9 minute read
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    Discovering what a marketing intelligence platform like Funnel offers
    Marketing

    7 questions every CMO should ask before choosing a marketing intelligence platform

    What if you walked into your next C-suite meeting ready to answer the question, "What did we actually get out of spend?" That confidence is what a gre...

    Christopher Van Mossevelde 11 minute read
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