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What is TikTok’s Conversion API? A guide for performance marketers
Here’s a typical flow of events with TikTok ads: a customer clicks your TikTok ad, browses your site and then makes a purchase in-store a few days lat...
Using funnel analysis to grow your business and boost conversions
Most teams don’t have a funnel problem. They have a visibility problem. When conversions stall, the default response is to zoom in: optimize CTAs, twe...
The top 8 best DashThis alternatives
Is DashThis a good reporting tool for growing marketing teams? DashThis is easy to set up but has limited features and functionality. These DashThis a...
Top 10 marketing intelligence tools to power your data-driven strategy
Are your marketing intelligence tools helping you make sense of your data? According to Invesp, 87% of marketers say their data is their most underuse...
Ad fatigue: what it is, why it kills ROI and how to prevent it
We’ve all been there. The first time you see a new ad, it feels fresh and inspiring. But after the tenth time, it’s no longer welcome. That’s ad fatig...
What brand salience really means (and why it matters)
You’re in an unfamiliar city, desperate for a morning coffee. What brand pops into your head first? Probably Starbucks. That moment when a brand insta...
5 of the best marketing report examples
Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s working, spot oppo...
What is media planning, and why is it so hard?
Imagine throwing away $123.1 million. That’s how much digital advertisers wasted in just three months, according to Next&Co’s Q2 2024 audit. On av...
What you need to know about open-source marketing mix modeling
Every marketer wants to know one thing: what is the true impact of my advertising spend? Marketing mix modeling (MMM) promises to deliver the answer. ...
Looking at your media plan as a financial portfolio
A strong media plan gives you clarity and direction. Think of it like investing. You wouldn’t throw all your money at a handful of stocks and walk awa...
