We’re excited to share the latest product updates for Funnel’s Connectors, bringing enhancements to Google Ads, Google Analytics, Reddit, Twitter, LinkedIn, Teads, and several other platforms. This update includes new fields, performance improvements, and filtering options to streamline your data analysis and marketing insights.
Google Ads
New Field: Asset Image URL
Marketers using Funnel’s Google Ads Standard report on the Asset level now have access to the Asset Image URL field. This field helps users easily track and manage the visuals used in their campaigns, ensuring brand consistency and performance analysis.
Deprecation of Placeholder Feed Item Report
Google Ads has fully transitioned from Feed Items to Assets, and as a result, Funnel has deprecated the Placeholder Feed Item report. All former feed item information is now accessible in the Standard report at the Ad group and Asset levels.
Google Analytics
New Dimension Filtering Options
Users connecting a GA4 source can now filter dimensions using the “is empty” and “is not empty” options. This addition aligns with a recent GA4 API update, making it easier to handle missing or blank data values.
New Fields for Campaign and Ad Groups
- Configured status (Campaigns & Ad groups)
- Start time and end time (Ad groups)
These new fields provide marketers with better insights into campaign and ad group settings, ensuring smoother performance tracking.
New Fields for Campaigns and Ad Groups
- Campaign status
- Start time, end time, and status for Ad groups
These additions offer more transparency into campaign lifecycles, helping teams analyze and optimize their advertising efforts on Twitter.
New Fields for Campaign Management
- Status, start date, and end date for Campaign Groups
- Status for Campaigns (equivalent to Ad groups in other platforms)
This update ensures that marketers have better control over their LinkedIn campaign structures and can track their activity more efficiently.
New Metric: Audience Penetration
Audience Penetration is a new metric available at the Account, Campaign Group, and Campaign levels. This metric estimates the number of unique members reached by an advertiser, divided by the total target audience size. It helps marketers gauge their campaign’s reach effectiveness.
Teads
New Fields: Line Start and End Dates
Marketers now have access to Line Start Date and Line End Date, providing greater visibility into the scheduling and timing of Teads campaigns.
Various Connectors:
Auto-Connect for Microsoft Ads & Snapchat
Following the successful rollout of Auto-Connect, Microsoft Ads and Snapchat have now been added to the list of Connectors supporting this feature. This simplifies the connection process and reduces setup time for marketers.
New Reports & Dimensions
- Search Ads 360 (SA360): User Location reports at Campaign and Ad Group levels.
- Tradedoubler: New dimensions - Deposit, Withdraw.
- DV360: YouTube URL dimensions including Call To Action Final URL, Call To Action Tracking URL, Headline, etc.
- Shopify: Compare at Price (metric) and Order Purchasing Entity (dimension).
- Amazon Vendor Central: Procurable Product Out of Stock rate.
- The Trade Desk: Conversion Details Report.
- LinkedIn: Average dwell time metric added.
Connect Flow & Data Source Page Enhancements
New Filters for Easier Navigation
Users can now filter their Data Sources page by:
- Data Source Type
- Status
- Credential
- Data Source Name & Definition Label (newly added)
These filtering improvements allow marketers to quickly locate and manage their data sources, especially for accounts with numerous integrations.
Upcoming Name Changes (March 31)
- “Data Source Type Name” → “Connector Name”
- “Data Source Type” → “Connector”
This update ensures consistency across Funnel’s UI and aligns terminology with industry standards.
These changes are designed to enhance your data integration experience and provide better control over your marketing performance tracking. Keep an eye out for future announcements as we continue to optimize Funnel’s Connectors!