Happy new year everyone! We hope you are having a great start to 2025 and looking forward to the new year as much as we are. In this first product updates post of the year you’ll learn about our new naming convention feature which is sure to take your data quality to the next level. We’ve also launched a new connector for Google Keyword Planner which will help you achieve more effective campaign planning and better budget allocations. Learn about this and more below!
New feature: Naming conventions
We’re introducing a powerful new way to ensure consistent and reliable data: Naming conventions. This feature helps you enforce structured naming standards across platforms, eliminating errors that disrupt reporting and analysis.
By validating naming conventions during data processing, you can ensure smooth downstream workflows. You can define rules, customize structures for different platforms, and review compliance metrics to identify and resolve issues before they impact your insights.
Available now for users on our Business and Enterprise tiers, Naming conventions keeps your data accurate and actionable.
New connector: Google Keyword Planner
Enhance your campaign planning and budget strategies with the Google Keyword Planner connector. Access essential keyword data such as average cost-per-click, search volumes, and competition levels, all in one place.
Retrieve up to four years of historical data, identify keyword variants with complete transparency, and tailor insights to specific geographical areas. By integrating this data into your marketing analysis, you can optimize your Google Ads efforts with confidence and achieve more impactful results.
Cumulative line charts in Funnel Dashboards
Funnel Dashboards just got even more powerful with the addition of cumulative line charts! Perfect for tracking budget and target pacing or providing quick, at-a-glance insights, this new widget type helps make your reports clearer and more impactful. Explore it now to enhance your reporting capabilities.
New fields and metrics
Google Ads and Facebook Ads have been updated with a range of new fields. To see the full list of updates, check out our latest blog post.
Stay tuned for more updates, and thank you for being part of the Funnel community!
Until next time,
The Funnel Team