In this month’s product update, we’ve made several key enhancements across our connectors, bringing new fields and features to help marketers gain deeper insights and optimize campaigns. From advanced video metrics in Facebook Ads to improved landing page performance tracking in Google Ads, these updates will help you better understand your ad effectiveness and drive more informed decisions.
Facebook Ads
We’ve added new fields to the Facebook Ads connector to enhance reporting on dynamic ads and video content.
Video Metrics: Additional fields for video creatives are now available, including:
- Video ID (now works even with multiple videos)
- Video Length
- Video Content Category
- Creative Video Permalink URL
For dynamic ads with multiple videos, the fields will display:
- The first reported video ID (for “normal” video ads)
- An aggregated field showing all video IDs, lengths, and categories joined by commas (e.g., 823234238, 0120341239, 12312412)
These new fields provide marketers with more detailed insights into the performance of their video ads and dynamic ad creatives. By tracking video length, content categories, and placement, marketers can optimize their campaigns for better engagement and performance.
Google Ads
We’ve added three new fields—Views, Video Views, and Video Rate—to the Landing Page report in Google Ads.
These fields provide insights into the performance of landing pages by showing how many times they were viewed, how many video views were generated, and the video engagement rate. This data helps you understand the effectiveness of your landing pages and video content, allowing you to make more informed optimization decisions.
Interactions field is now available in Search Query report.
This field provides valuable insights into user interactions with your ads, helping marketers measure how frequently users engaged with search queries. By tracking interactions, you can better understand which search terms are driving engagement and make data-driven decisions to optimize your ad campaigns for higher performance.
Also we’ve added new fields to the Google Ads Shopping Performance report:
- Cross-Sell Revenue
- Cross-Sell Units Sold
- Lead Revenue
- Lead Units Sold
These new fields provide marketers with deeper insights into the effectiveness of cross-selling and lead generation within their shopping campaigns. Cross-Sell Revenue and Cross-Sell Units Sold help track additional sales generated from cross-sell opportunities, while Lead Revenue and Lead Units Sold offer visibility into the revenue and units sold from lead-based campaigns.
Note that a backfill is needed for historical data.