December is here, and we’re coming off the back of a busy Black Friday and Cyber Monday! As we gear up for the holiday shopping season, Funnel has some exciting new updates to share. Megan from Funnel’s marketing team is here to walk you through what’s new this month and how these features can make an impact on your marketing workflows:
Google Ads conversion uploads
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We’re introducing a powerful new way to activate your data: Conversion uploads to Google Ads. This feature lets you send conversion data directly from Funnel to Google Ads, enabling its algorithms to optimize performance with more complete data. Signal loss due to privacy regulations has made it harder to optimize campaigns. This update helps you tackle that challenge and maximize your campaign performance. Available now in Early Access for customers on our Business and Enterprise price plans.
Threads – New connector
Track follower growth, engagement, and content performance on Meta’s fast-growing text-based platform with the new Threads connector. With User Insights and Media Insights reports, you can seamlessly integrate Threads data into your marketing reports.
Nexxen – New connector
We’re excited for our second connector launch this month: the Nexxen connector! This highly requested addition lets you seamlessly access and analyze your Nexxen data and integrate valuable campaign insights into your reports. It’s available now for customers on our Business and Enterprise price plans.
Preview configuration of data source templates
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We’ve made it easier to understand what fields are included in a given template. Now, when you select a template in the connect flow or view one on the Templates page, you’ll see a static configuration form that shows exactly how the template is set up. This update helps you confidently choose the right template for your needs.
New fields and metrics
We’re always adding more to improve your reporting capabilities! This month, we’ve introduced a variety of new metrics and fields across several connectors.
The avid readers among you might have noticed that the link to last month’s blog post was missing from November’s email. Fear not, as we have included links to both the November and December updates below:
New fields and metrics - November
New fields and metrics - December
Stay tuned for more updates, and thank you for being part of the Funnel community!
Until next time,
The Funnel Team