In October we rolled out updates across multiple connectors. These include new fields and metrics for Facebook Ads, Google Analytics 4, Search Ads 360, Klaviyo, and LinkedIn Revenue Attribution, designed to improve insights and streamline workflows for a wide range of use cases.
Facebook Ads
We have introduced two new fields for Facebook Ads:
- Ad Creative Page ID: Represents the ID of the Facebook Page associated with the ad creative (not related to boosted posts).
- Ad Creative Page Name: Displays the name of the Facebook Page linked to the ad creative, helping identify the brand or organization associated with the ad.
Check out the data available through the Facebook Ads connector here.
GA4
We have added eight new fields to the GA4 connector:
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Session manual campaign ID
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Session manual campaign name
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Session manual creative format
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Session manual marketing tactic
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Session manual medium
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Session manual source
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Session manual source/medium
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Session manual source platform
Additionally, we’ve introduced 54 new dimensions, including SA360, Manual, and Google Ads metrics. Highlights include:
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First user SA360 ad group ID
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First user manual source/medium
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Session Google Ads customer ID
Check out the full list of available dimensions here.
A new 'Lifetime' time window option is now available, allowing you to retrieve data from the moment the property was created, offering a full historical view of the property's activity.
Lastly, a new Sessions per User metric is available in the User Data (non-aggregate) section when connecting a GA4 data source.
Search Ads 360
We’ve introduced a new report to the SA360 connector, focusing on Keyword + Ad-level Conversion metrics. This report lets you choose whether to collect conversion metrics at the Ad or Keyword level.
We have also added Search Impression Share metrics to the Campaign and Ad Group reports. These are available as non-estimated percentages if preferred, including metrics like:
- Search Impression Share – Estimated
- Search Lost Impression Share (rank) – Estimated
and more.
LinkedIn Revenue Attribution
We’ve released a new connector and dashboard template: LinkedIn Revenue Attribution. This connector imports data from LinkedIn’s CRM-enriched Revenue Attribution Report (RAR), linking CRM entries with LinkedIn engagement data to provide detailed insights into LinkedIn ad performance.
To help you get started, there’s a ready-to-use dashboard template available in the template gallery. Learn more about setting up the connection here and explore the available data here.
Klaviyo
We’ve added metric_id (Klaviyo internal field ID) as a selectable field in Funnel, enabling users to differentiate data from multiple sources and resolve discrepancies more effectively.
Additionally, we’ve introduced three new fields to support the Klaviyo/Centra integration:
- Confirmed Order: Corresponds to Placed Order.
- Confirmed Order Value: Corresponds to Placed Order Value.
- Average Confirmed Order Value: Corresponds to Average Placed Order Value.
Check out how you can differentiate data from multiple sources and resolve discrepancies more effectively here.