Facebook Ads, Facebook Pages, Google Ads, GA4, Snapchat, and Instagram Insights - Core Connector updates for January

We’re excited to share the latest updates to our connectors, bringing new metrics and dimensions to help you analyze your marketing data with even more precision. This update includes enhancements to Facebook Ads, Facebook Pages, Google Ads, GA4, Snapchat, and Instagram Insights, along with platform-wide improvements. 

Facebook Ads

New Metrics

• Content Views with Shared Items – This metric tracks the number of content view events that contain at least one shared item. It helps marketers understand engagement levels for content that users share.
• Content Views Conversion Value for Shared Items Only – This measures the total value of shared items in content view conversions, allowing you to evaluate how much revenue is driven by shared content.
• Net Reminders On – This counts the number of reminders turned on for your event via ads. Excludes reminders that were disabled before the event began.

New Dimension

• Post Title (Post Insights Report Only) – Displays the title of the post attachment, providing deeper insights into content performance.
  
  

Facebook Pages

• Page Mentions – Counts the number of public posts where your Page has been tagged. This helps track brand visibility and engagement across the platform.
  
  

Google Ads

New Behavior in Connect Flow

New Fields

• Ad Account Final URL Suffix – Now available in almost all Google Ads reports. This field contains the Final URL Suffix set at the ad account level, which is used in campaign tracking unless overridden at a more specific level (e.g., campaign, ad group).
• Target ROAS (Campaign) – Available across all levels. This field helps assess campaign efficiency based on return on ad spend goals.
• Target ROAS (Shared Bidding Strategy) – Available at Campaign Level and Ad Group Level as an optional dimension. It allows for deeper analysis of bidding strategies.

New Dimensions

• YouTube Video ID (Asset Level Only) – Identifies the specific YouTube video linked to an ad.
• YouTube Video Title (Asset Level Only) – Displays the title of the linked video, helping marketers track performance at the asset level.

Google Analytics 4

New Dimension

• Event Currency – Unlike most monetary values in GA4, which follow property settings, some custom values aren’t converted automatically. This new dimension allows users to convert event currencies themselves when needed.

Snapchat

New Metric

• Landing Page Views – Tracks the number of times users land on your designated page. 

Instagram Insights

New Dimension

• Thumbnail URL – Provides the URL for the media’s thumbnail, allowing marketers to retrieve and display thumbnail images.

New Metrics

• Total Profile Activity – Measures total profile actions from media engagement.
• Bio Link Taps – Tracks clicks on the bio link in the business profile.
• Call Button Taps – Counts the number of taps on the “Call” button in the business profile.
• Business Address Taps – Measures the number of times users tap the address link.
• Email Taps – Captures taps on the email link in the business profile.
• Other Profile Activity – Includes taps on other links in the profile.
• Text Button Taps – Tracks taps on the text message link in the business profile.

General Platform Updates

Values in the Dimension page are now sorted alphabetically. This makes it easier to scan and locate specific values.

Log in to Funnel now and start exploring the new metrics, dimensions, and behavior improvements!