February is here, and so are the latest Funnel updates to help you save time and make the most of your marketing data. This month, Leah from our marketing team walks you through our newest features. Watch the video below to see what’s new.
New feature: Auto-connect for Google Ads
Keeping track of new and removed ad accounts in a manager or MCC account can be time-consuming and failing to do leads to inaccurate reports. That’s why we’re excited to introduce our new Auto-Connect functionality for Google Ads. This feature automatically syncs your ad accounts as data sources in Funnel, saving you time and ensuring accuracy. We’ll also be rolling this out to more connectors in the future
New destinations: Facebook Ads & Microsoft Ads conversion upload
Maximizing your advertising spend requires enriching ad platforms with additional conversion signals. Following last month’s launch of conversion uploads to Google Ads, we’re now expanding our conversion upload destinations to include Facebook Ads and Microsoft Ads.
New fields and metrics
We’ve also added new dimensions and metrics to Facebook Ads, Google Ads, Instagram Insights, and many other connectors. For the full list of updates, check out our latest blog post.
That’s all for this month. Stay tuned for more updates, and thank you for being part of the Funnel community.
Until next time,
The Funnel Team
