Product Updates

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Appsflyer, Adform, Ingenious: New fields for May

Written by Johannes Andreasson
During May, several core connectors have been expanded with new reports, metrics and dimensions. Here are some of the updates released Appsflyer New dimensions added to the SKAdNetwork performance report: - Adset - Adset ID - Ad - Ad ID Snapchat...
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Topics: Google Ads, TikTok, Snapchat, Adform, DV360, Reddit, Campaign Manager, AppsFlyer, Quantcast

Avoid multiplied metrics

Written by Johanna Neander
To report on data from different breakdowns, it is sometimes necessary to add multiple connections to the same source in Funnel. If the connections include the same metrics, there is a risk of data duplication since Funnel automatically aggregat...
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Topics: Data Transformation

New destination: Microsoft Power BI!

Written by Kim Frithiof
We have a brand new Microsoft Power BI integration! Power BI is Microsoft’s business intelligence product. It’s used for building dashboards and reports. It’s by far our most requested destination. You can now establish a seamless direct connect...
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Topics: Destinations, Power BI

Keep track of your flexpoint usage

Written by Nina Holtz
If you are an agency with multiple customers and you want to attribute flexpoint consumption to specific Funnel accounts or you are an enterprise and want a more granular view of your usage, you are now able to see your flexpoint consumption bro...
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Topics: Flexpoints

Snapchat, TikTok, GA4: Connector updates for April 2022

Written by Johannes Andreasson
Snapchat Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime".  Effiliation - Publisher report Pardot - Funnel's Pardot connector defaulting ...
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Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

Amazon Ads, Bing, Snapchat and more – connector expansions in March

Written by Johannes Andreasson
Some of the expansions we've made to our connectors in March. Amazon Ads "Keyword" and "Search Term" breakdowns are now supported for the "Sponsored Product" report category WooCommerce Three new metrics supported: - Line Item Total Price - Line...
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Topics: Magento, TikTok, bing, Snapchat, HubSpot, WooCommerce, Amazon Ads

Standard rules for your Social Organic reports

Written by Johannes Andreasson
For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it easier to work with this type of reporting, we've created five out-of-the-box Social organic p...
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Topics: Data Transformation, Twitter Organic, Facebook Pages, Instagram Insights, YouTube, Pinterest Organic, LinkedIn Organic

Field editing made easier

Written by Johannes Andreasson
Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier to work with Funnel, we've made some improvements to the user experience surrounding the creat...
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Topics: Data Transformation

Get your Ingenious data into Funnel

Written by Johannes Andreasson
We're happy to announce that we're now supporting the tracking/affiliate Ingenious Partner Marketing Platform as a standard connector in Funnel. When connecting an Ingenious Partner Marketing Platform data source you can choose from two report t...
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Topics: Ingenious Partner Marketing Platform

Get your Teads data into Funnel

Written by Johannes Andreasson
The video advertising platform Teads, used by some 5,000 websites, is now available as a standard connector in Funnel. What data can I get from Teads? How to connect to Teads
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Topics: Teads