Product Updates

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    Appsflyer, Adform, Ingenious: New fields for May

    Written by Johannes Andreasson
    May 31, 2022
    During May, several core connectors have been expanded with new reports, metrics and dimensions. Here are some of the updates released Appsflyer New dimensions added to the SKAdNetwork performance report: - Adset - Adset ID - Ad - Ad ID Snapchat...
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    Topics: Google Ads, TikTok, Snapchat, Adform, DV360, Reddit, Campaign Manager, AppsFlyer, Quantcast

    Avoid multiplied metrics

    Written by Johanna Neander
    May 23, 2022
    To report on data from different breakdowns, it is sometimes necessary to add multiple connections to the same source in Funnel. If the connections include the same metrics, there is a risk of data duplication since Funnel automatically aggregat...
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    Topics: Data Transformation

    New destination: Microsoft Power BI!

    Written by Kim Frithiof
    May 18, 2022
    We have a brand new Microsoft Power BI integration! Power BI is Microsoft’s business intelligence product. It’s used for building dashboards and reports. It’s by far our most requested destination. You can now establish a seamless direct connect...
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    Topics: Destinations, Power BI

    Keep track of your flexpoint usage

    Written by Nina Holtz
    May 17, 2022
    If you are an agency with multiple customers and you want to attribute flexpoint consumption to specific Funnel accounts or you are an enterprise and want a more granular view of your usage, you are now able to see your flexpoint consumption bro...
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    Topics: Flexpoints

    Snapchat, TikTok, GA4: Connector updates for April 2022

    Written by Johannes Andreasson
    May 1, 2022
    Snapchat Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime".  Effiliation - Publisher report Pardot - Funnel's Pardot connector defaulting ...
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    Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

    Amazon Ads, Bing, Snapchat and more – connector expansions in March

    Written by Johannes Andreasson
    April 4, 2022
    Some of the expansions we've made to our connectors in March. Amazon Ads "Keyword" and "Search Term" breakdowns are now supported for the "Sponsored Product" report category WooCommerce Three new metrics supported: - Line Item Total Price - Line...
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    Topics: Magento, TikTok, bing, Snapchat, HubSpot, WooCommerce, Amazon Ads

    Standard rules for your Social Organic reports

    Written by Johannes Andreasson
    April 4, 2022
    For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it easier to work with this type of reporting, we've created five out-of-the-box Social organic p...
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    Topics: Data Transformation, Twitter Organic, Facebook Pages, Instagram Insights, YouTube, Pinterest Organic, LinkedIn Organic

    Field editing made easier

    Written by Johannes Andreasson
    March 28, 2022
    Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier to work with Funnel, we've made some improvements to the user experience surrounding the creat...
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    Topics: Data Transformation

    Get your Ingenious data into Funnel

    Written by Johannes Andreasson
    March 23, 2022
    We're happy to announce that we're now supporting the tracking/affiliate Ingenious Partner Marketing Platform as a standard connector in Funnel. When connecting an Ingenious Partner Marketing Platform data source you can choose from two report t...
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    Topics: Ingenious Partner Marketing Platform

    Get your Teads data into Funnel

    Written by Johannes Andreasson
    March 23, 2022
    The video advertising platform Teads, used by some 5,000 websites, is now available as a standard connector in Funnel. What data can I get from Teads? How to connect to Teads
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    Topics: Teads

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