Get in touch
Log in
Cendyn DMP connector
Available in:
Starter, Business, Enterprise plans
Fields supported:
About Cendyn DMP connector:
Automatically gather your Cendyn DMP data and work in the way that suits your needs. Whether you want to work with Funnel Dashboards, Looker Studio, a Google Sheet, or load the data into a data warehouse, Funnel makes it easy. Simply connect your accounts and let the data flow seamlessly.
Funnel & Cendyn DMP
Funnel's Cendyn DMP integration keeps your data connected, so you can report, build dashboards and analyze performance from one trusted foundation.
Automate your reporting
Gather and consolidate data from every platform into fast, reliable reports, without manual entry or reconciliation errors.
Turn data into insights
Turn complex, scattered datasets into clear, trusted insights, so your team can make faster, better-informed decisions.
Improve campaign performance
Use insights from consistent data to optimize your channel mix, improve campaigns and hit your marketing goals.
How to connect Cendyn DMP to Funnel
Using the Cendyn DMP connector is a piece of cake. Simply follow the steps below and you’ll be ready to work with your data.
-
Step 1Set up a connection to Cendyn DMPConnect to the platform with your login details. Then select the account and report you need.
-
Step 2Wait for Funnel to download your dataIt takes minutes for Funnel to fetch your data using the Cendyn DMP API.
-
Step 3Explore, transform, and share your dataExplore your data, visualize it and share with your colleagues.
Secure data handling
Work smarter with your Cendyn DMP data
With pre-built and custom rules, prepare your data for analysis automatically. Transformations apply on top of stored data, so you can change your metrics and dimensions without losing history or affecting the underlying data.
Share Cendyn DMP insights effortlessly with your team
Whether it's a dashboard, a spreadsheet, a warehouse, or another destination, you can share data and insights with your team in minutes. Create automated reports, keep them up to date, create a single source of truth and get the data you need.
Explore all destinationsLoved by over 3,000 customers around the world
Why Cendyn DMP?
Cendyn DMP is a multi-channel advertising platform built for hotels, used to plan, launch and track campaigns from one place. It covers metasearch channels including Google Hotel Ads, Tripadvisor, Trivago and Kayak, alongside Google Search, Display, Performance Max for travel goals and Meta Hotel Ads. The point is to move bookings away from online travel agencies and into a hotel's own direct channel, where the margin is considerably better. It started life as WIHP, a Paris-based hotel marketing specialist, and became part of Cendyn when the company was acquired in 2023.
Our Cendyn DMP connector
Funnel's Cendyn DMP connector supports:
- Bookings
- ROAS
- Hotel Name
- Platform
For a complete overview of all metrics and dimensions, please take a look at the documentation.
Frequently asked questions
Power Digital delivers insights at scale with Funnel
Learn how digital marketing agency Power Digital overhauled its data capabilities and accelerated its growth with Funnel.
Read moreTrusted by experts in the industry
Funnel has allowed us to easily group all data from our paid media channels and make it quickly accessible for the development of dashboards.
With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance.
How teams work with Funnel
Put your marketing data to work across reporting, AI tools and more.
Centralize your data
Bring every marketing source into one dependable place, so everything downstream starts from data you trust.
Measure marketing impact
Turn connected data into marketing mix modeling, attribution and incrementality testing you can act on.
Report and learn
Build fast, accurate dashboards and reports from the same governed foundation.