Funnel Blog

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Simon Kalicinski

Product Specialist at Funnel
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Recent Posts

A Complete Guide to AdWords Conversions: View Through, Call Conversions and More

Written by Simon Kalicinski
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For anyone working in digital marketing, it can be a challenge to keep track of the multitude of AdWords conversions conversions from view through to call conversions. Metric names and definitions can change, appear and disappear periodically an...
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Anatomy of a Conversion

Written by Simon Kalicinski
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For any digital marketer, it is extremely helpful to navigate among a whole bunch of metrics that are collectively referred to as conversions. These metrics can be found in advertising platforms, site tracking solutions and even backend database...
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