Funnel Blog

For anyone working in digital marketing, it can be a challenge to keep track of the multitude of AdWords conversions conversions from view through to call conversions. Metric names and definitions can change, appear and disappear periodically an...

For any digital marketer, it is extremely helpful to navigate among a whole bunch of metrics that are collectively referred to as conversions. These metrics can be found in advertising platforms, site tracking solutions and even backend database...