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The best way to get your Instagram Insights data into Data Studio
Centralize your marketing data with Funnel. Then use it to power your dashboards, AI workflows, data warehouse or any other use case you have.
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Get Instagram Insights data to Funnel and export the data into Data Studio in 4 simple steps
- Step 1 Log in to your Funnel account 1 min
- Step 2 Connect to Instagram Insights 3 min
- Step 3 Funnel downloads your data 3 - 10 min
- Step 4 Export your data 2 min
Marketers from around the world use Funnel to work with Instagram Insights
Automatically get your data into Data Studio
Fast loading dashboards for monitoring and reporting
Create visually appealing marketing reports and dashboards
Automatically send reports to stakeholders every week or month
Instagram Insights is just one of our many connectors - you can use 600+ others
Funnel uses the Instagram Insights API to get the data you need from Instagram Insights. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.
Robust, reliable connectors, backed by the Data Guarantee
Complete, accurate data for analysis and reporting.
Flexible access management and governed data
ISO 27001 and SOC 2 Type 2 certified, plus GDPR & CCPA compliant
Organize and transform your data in ways that make sense
Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.
Automate unnecessary work
Automate hours of manual work to clean, group or map data. Save time and avoid errors.
No-code data transformation
Use recommended out of the box rules to normalise data without writing any code.
Auto currency conversion
Funnel converts monetary metrics automatically so you can report across markets in a single currency.
Trusted by marketing and data teams worldwide
If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?
Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.
With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.
Instagram is a social media platform that allows users to share photos and videos, as well as to interact with others through likes, comments, and direct messages. It is a popular platform for sharing personal and professional content, and is often used by individuals, businesses, and organizations to promote themselves and connect with their audience. Instagram Insights is the place where creators can find data, like their follower count and their content’s performance.
Marketers can advertise on Instagram by creating an account and setting up a business profile. From there, they can create campaigns and promote their content. Brands can also use Instagram's advertising tools, such as sponsored posts and Instagram Shopping, to reach specific audiences and track the performance of their ads.
For more information about how you can use Funnel for Instagram Insights, take a look at the connector page.
Data Studio is the current name for Google's free visualization platform, previously known as Looker Studio. It offers the same great data analytics tools for free to anyone, delivering a lot of data visualization and analysis functionality. Google renamed it back to Data Studio in 2026, ending the Looker Studio experiment and clearing up the confusion with the enterprise Looker BI platform. It is aimed at smaller teams and people who like to work with data visualization in a simple way. Because it is designed for smaller teams, it has fewer of the account management and permission structures you would see in larger, enterprise-focused tools.
Marketing professionals use Data Studio to create custom reports and dashboards that visualize key performance indicators (KPIs) for their advertising campaigns and websites. By connecting Data Studio to their data sources, such as Google Analytics or Google Ads, marketers can evaluate the effectiveness of their ads, identify areas for improvement, and make data-driven decisions based on insights gained.
For more information about how you can use Funnel for Data Studio, take a look at the destination page.
Most popular metrics & dimensions
- Impressions
- Clicks
- Profile-Views
- Reach
- Account name
- Media type
- Media-ID
- Media URL
