The best way to get your Instagram data into Microsoft Excel
Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.
Get started nowGet Instagram data to Funnel and share the data into Microsoft Excel in 4 simple steps
- Create an account1 min
- Connect to Instagram3 min
- Funnel downloads your data3 - 10 min
- Share your data2 min
Marketers from around the world use Funnel to work with Instagram
Automatically get your data into Excel
Use Funnel for data transformation
Work together with colleagues in MS Excel
Create an omni-channel overview of all you marketing efforts

Instagram is just one of our many connectors - you can use 200+ others
If you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Funnel allows you to bring all that data together and create one source of truth.
Industry’s most robust and reliable out of the box integrations
Always have the most complete and accurate data for analysis or reporting
Funnel removes silos, democratizing access to data regardless of the source
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Organize and transform your data in ways that make sense
Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work
Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation
Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion
Funnel converts monetary metrics automatically so you can report across markets in a single currency
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“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”

“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”
Instagram is a social media platform that allows users to share photos and videos, as well as to interact with others through likes, comments, and direct messages. It is a popular platform for sharing personal and professional content, and is often used by individuals, businesses, and organizations to promote themselves and connect with their audience.
Marketers can advertise on Instagram by creating an account and setting up a business profile. From there, they can create campaigns and promote their content. Brands can also use Instagram's advertising tools, such as sponsored posts and Instagram Shopping, to reach specific audiences and track the performance of their ads.
For more information about how you can use Funnel for Instagram, take a look at the connector page.
Microsoft Excel is a powerful spreadsheet software developed by Microsoft, widely used for data analysis, organization, and visualization. It enables users to perform complex calculations, create charts, and manage vast datasets efficiently. With Microsoft 365 integration, Excel supports real-time collaboration, allowing multiple users to simultaneously edit and update shared documents, streamlining teamwork and communication. Excel's robust features and intuitive interface make it an essential tool for businesses, students, and professionals across various industries.
Microsoft Excel is an invaluable tool for marketing and advertising professionals, helping them manage budgets, analyze data, track performance, and forecast trends. Excel's advanced functions allow for data-driven decision-making and effective targeting. It also aids in generating comprehensive reports, organizing A/B test results, segmenting customers, and scheduling campaigns. By utilizing Excel's capabilities, professionals can enhance collaboration, streamline workflows, and optimize marketing strategies for maximum impact.
For more information about how you can use Funnel for Microsoft Excel, take a look at the destination page.
Most popular metrics & dimensions
- Impressions
- Clicks
- Profile-Views
- Reach
- Account name
- Media type
- Media-ID
- Media URL