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The Newco

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About The Newco

The Newco is an independent player that boasts some of the greatest expertise in MarTech, AdTech, and Omnichannel at the European level. The TNC ecosystem contains a technological soul that has devised a Persistent iD technology to address the cookieless scenario and maximize the performance of different martech tools (DMP, CDP, DSP...). At the same time, The Newco offers a complete set of full-funnel services using AI-based tools to increase digital top line by optimizing data-driven processes and enabling numerous use cases for SEO, CRO, analytics, and performance marketing to ensure safe, scalable, and sustainable sales growth in the long term.


Milan, Italy

Office locations


Active client regions


Active industries

  • Retail & brands
  • Travel & hospitality
  • Entertainment
  • Digital marketing agencies
  • Media
  • Telecom
  • Digital services
  • Advisory

Specialised business areas

  • Dashboard Creation
  • Data Analytics and Measurement
  • Campaign Management
  • Customer Data Platform
  • Search Engine Marketing
  • Digital Marketing implementation
  • Performance Marketing
  • Multi Channel Attribution

Software expertise

Looker Studio
Google Sheets
Amazon S3
Microsoft Azure
Power BI
Google BigQuery
Google Cloud Storage
Google Analytics
Adobe Analytics
Salesforce Stack, Semrush, Tealium, Adform, Lotame, Sitecore, Adobe Audience Manager