About Watauga Group

Watauga Group is a certified women-owned marketing agency with 20 years of expertise in outdoor, travel, and tourism. We deliver tailored strategies that help destinations, attractions, and outdoor brands grow visitors, bookings, and sales. Our full-funnel media plans blend digital and traditional channels—including OTT, audio, paid social, search, TV, and more—for measurable impact in a competitive landscape.

Active industries

  • Retail & brands
  • Travel & hospitality
  • Outdoor Industry

Specialised business areas

  • Business Intelligence
  • Dashboard Creation
  • Data Analytics and Measurement
  • Campaign Management
  • Search Engine Marketing
  • Digital Marketing implementation
  • Performance Marketing
  • Marketing Mix Modelling
  • Multi Channel Attribution

Software expertise

Looker Studio
Google Sheets
Amazon S3
Microsoft Azure
Tableau
Looker
Power BI
Google BigQuery
Google Analytics
Adobe Analytics