Funnel plans and pricing

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Starter

Begin your journey to data-driven marketing with our Starter plan.

Starts
$
USD/month Billed monthly
With flexpoints
E.g.
Get started now
Get started for free! Additional flexpoints can be purchased in the Funnel platform.
  • Choose from 230+ Core connectors
    Funnel core connectors
  • Choose from 3 destinations
    Funnel destinations
Recommended

Business

Tap into the power of our marketing data hub. Rock-solid reporting infrastructure and guided onboarding.

Starts at
$
USD/month Billed annually
With flexpoints
E.g.
Book a demo
Get a walkthrough of the Funnel platform and a free guided trial using your own data.
  • Choose from 230+ Core connectors
    Funnel core connectors
  • Choose from 11 destinations
  • Up to 3 custom connectors
  • Custom destinations on request
  • Guided standard setup
  • Multiple workspaces
  • User roles and permissions

Enterprise

Designed for organizations operating at scale. Enterprise-ready features, support and services.

Custom
Talk to sales
Talk to our Enterprise team to understand how
 Funnel can support your organization.
  • Choose from 230+ Core connectors
    Funnel core connectors
  • Choose from 12 destinations
  • Up to 10 custom connectors
  • Custom destinations on request
  • Guided advanced setup
  • Multiple workspaces
  • User roles and permissions
  • Enterprise Single Sign-On
  • Data region choice (EU or US)
  • Technical Advisory Program
  • Multi-entity usage¹

What are flexpoints?

Flexpoints are a capacity-based unit that measures your usage of Funnel. Choose a plan containing the features and services you need and customize flexpoint capacity on demand.

  • No data volume or row limits
  • Allocate, re-allocate and add capacity at any time as needed
  • Choose from an extensive variety of connectors in all plans
Chat with us

Compare Plans

Starter Business Enterprise
Starter Business Enterprise
Starter Business Enterprise
Capacity
Included flexpoints 350 1000 Custom
Data
230+ Core connectors available
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Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
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Looker Studio, Google Sheets and Microsoft Excel
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Ability to share data with Looker Studio, Google Sheets & Microsoft Excel
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BI Platforms
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Ability to share data with PowerBI, Tableau, Google Analytics 4
tick tick
Data Warehouses
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Ability to share data with Google BigQuery, GCS, AWS S3, Azure Blob Storage and SFTP
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Snowflake
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Share data with Snowflake
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Custom connectors
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Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support.
Up to 3 Up to 10
Custom destinations
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Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support.
On request On request
Features and usage
Users 5 Unlimited Unlimited
User roles and permissions tick tick
Multiple workspaces
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Securely delegate work and manage different data sets with separate Funnel workspaces. Ensures that data from different regions, brands, departments and/or use cases are kept separate.
tick tick
Data region choice (EU or US) tick
Enterprise Single Sign-On
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All plans support login with Google. With Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service, including Okta, Azure AD and more.
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Multi-entity usage
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Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams. ¹Not included in legacy Enterprise subscriptions by default. Entities need to be included in Order for usage to be permitted.
Optional
Services
Setup & configuration Self-service Guided standard setup Guided advanced setup
Support In-app In-app Priority in-app
Enterprise SLA tick
Technical Advisory Program
tooltip
Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes.
tick
Starter Business Enterprise
Capacity
Included flexpoints 350 1000 Custom
Data
230+ Core connectors available
tooltip
Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
tick tick tick
Looker Studio, Google Sheets and Microsoft Excel
tooltip
Ability to share data with Looker Studio, Google Sheets & Microsoft Excel
tick tick tick
BI Platforms
tooltip
Ability to share data with PowerBI, Tableau, Google Analytics 4
tick tick
Data Warehouses
tooltip
Ability to share data with Google BigQuery, GCS, AWS S3, Azure Blob Storage and SFTP
tick tick
Snowflake
tooltip
Share data with Snowflake
tick
Custom connectors
tooltip
Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support.
Up to 3 Up to 10
Custom destinations
tooltip
Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support.
On request On request
Features and usage
Users 5 Unlimited Unlimited
User roles and permissions tick tick
Multiple workspaces
tooltip
Securely delegate work and manage different data sets with separate Funnel workspaces. Ensures that data from different regions, brands, departments and/or use cases are kept separate.
tick tick
Data region choice (EU or US) tick
Enterprise Single Sign-On
tooltip
All plans support login with Google. With Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service, including Okta, Azure AD and more.
tick
Multi-entity usage
tooltip
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams. ¹Not included in legacy Enterprise subscriptions by default. Entities need to be included in Order for usage to be permitted.
Optional
Services
Setup & configuration Self-service Guided standard setup Guided advanced setup
Support In-app In-app Priority in-app
Enterprise SLA tick
Technical Advisory Program
tooltip
Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes.
tick

Frequently asked questions

Is your Starter plan really free? dropdown
Yes! Our Starter plan includes 350 flexpoints for free. This typically allows you to connect 3 connectors and one destination of your choice (Looker Studio, Google Sheets or Excel). You can add flexpoints to your Starter subscription in increments of 100 via our sales team or via in-app purchase.
What are connectors, data sources and destinations? dropdown
Connectors are the integrations we offer with a wide range of marketing & sales platforms.

Data sources are more granular. Each account connected to a connector is a data source. This can be an ad account, a social media page or a GA4 property. Sometimes you connect a data source multiple times to get data from different report types available in the connector.

Destinations are platforms Funnel can send data to, for example BI tools, dashboarding tools and data warehouses.
What are custom connectors/destinations? dropdown
Custom connectors and destinations are tailor-made integrations that we set up specifically for you. They are available to our Business and Enterprise customers. Please talk to our team to discuss your needs!
Is price dependent on data volumes or number of rows? dropdown
No, the price is not dependent on data volumes or number of rows.
Do you have pricing for agencies? dropdown
For sure! Our plans are designed to also suit digital marketing and media agencies; from small boutique agencies with just a few clients to large agencies with thousands of clients. We also offer solutions for multinational agency networks and agency holding companies.

For our Business & Enterprise plans we have special rates for agencies - please reach out to receive a quote for your organization.
Can I use Funnel for several brands or a corporate group? dropdown
Yes, of course – we offer solutions that cater to large enterprises and allows you to scale Funnel broadly across organizations. Please contact us to get a quote!
icon-coinsFLEXPOINTS
Pricing adapted to your needs

Flexpoints are a capacity-based unit that measures your usage of Funnel. Connectors, destinations and other features require capacity at various rates. You can re-distribute your capacity at any point in time, toggling features on and off. You can also increase your capacity by adding more flexpoints.

How much capacity do you need?

Examples of typical flexpoint capacity usage

use case S
use case M
use case L
Starter plan with 350 flexpoints :
3 Connectors 1 Destination
Flexpoints capacity for the Free plan
Starter plan with 750 flexpoints :
6 Connectors 2 Destinations
Flexpoints capacity for the Starter plan
Business plan with 1300 flexpoints :
10 Connectors 1 Data Warehouse
Flexpoints capacity for the Business plan

Required flexpoints for your use case may vary based on number of accounts connected and report types selected.

Any questions regarding flexpoints?
Chat with us