YouTube connector

Available in:

Starter, Business, Enterprise plans

Fields supported:

Age and Gender data

Time-based data

User Geography data

Device Type and Operating System data

Traffic Sources data

Channel Insights data

Channel Subscribers data

Check all available fields

About YouTube connector:

Automatically gather your YouTube data and work in the way that suits your needs. Whether you want to work with Funnel Dashboards, Looker Studio, a Google Sheet, or load the data into a data warehouse, Funnel makes it easy. Simply connect your accounts and let the data flow seamlessly.

Funnel & YouTube

Funnel's YouTube integration keeps your data connected, so you can report, build dashboards and analyze performance from one trusted foundation.

Automate your reporting

Gather and consolidate data from every platform into fast, reliable reports, without manual entry or reconciliation errors.

Turn data into insights

Turn complex, scattered datasets into clear, trusted insights, so your team can make faster, better-informed decisions.

Improve campaign performance

Use insights from consistent data to optimize your channel mix, improve campaigns and hit your marketing goals.

How to connect YouTube to Funnel

Using the YouTube connector is a piece of cake. Simply follow the steps below and you’ll be ready to work with your data.

Step 1

Set up a connection to YouTube

Connect to the platform with your login details. Then select the account and report you need.
Step 2

Wait for Funnel to download your data

It takes minutes for Funnel to fetch your data using the YouTube API.
Step 3

Explore, transform, and share your data

Explore your data, visualize it and share with your colleagues.

Secure data handling

Work smarter with your YouTube data

With pre-built and custom rules, prepare your data for analysis automatically. Transformations apply on top of stored data, so you can change your metrics and dimensions without losing history or affecting the underlying data.

Share YouTube insights effortlessly with your team

Whether it's a dashboard, a spreadsheet, a warehouse, or another destination, you can share data and insights with your team in minutes. Create automated reports, keep them up to date, create a single source of truth and get the data you need.

Explore all destinations

Featured connections

Use the YouTube connector to power the tools your teams use.

Loved by over 3,000 customers around the world

Why YouTube?

YouTube is a popular online video-sharing platform owned by Google. It was created in 2005 and allows users to upload, view, rate, share, and comment on videos. The platform hosts a wide range of user-generated content including vlogs, tutorials, music videos, short films, documentaries, and more. YouTube also features live streaming and 360-degree video functionality. Users can subscribe to other users' channels and be notified of new content. Additionally, businesses and individuals can monetize their content through YouTube's partnership program. The platform is accessible on various devices, including computers, smartphones, and smart TVs. YouTube has revolutionized the way we consume video content, making it an essential tool for entertainment, education, and marketing.

Our YouTube connector

Funnel's YouTube connector supports:

Age and Gender data
Time-based data
User Geography data
Device Type and Operating System data
Traffic Sources data
Channel Insights data
Channel Subscribers data

For a complete overview of all metrics and dimensions, please take a look at the documentation.

Frequently asked questions

How much does Funnel cost? dropdown

We have different plans available for different use cases. Please look at our plans and pricing page for more information, or get in touch with our sales team to discuss what plan works for you.

Are there limits on the number of rows Funnel downloads? dropdown

No, Funnel does not work with data limits like a maximum number of rows.

How does Funnel keep my data safe? dropdown

At Funnel, we take privacy, security and integrity seriously. For example, we are ISO 27001 certified and compliant with the data protection and privacy frameworks outlined in the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Read more.

Power Digital delivers insights at scale with Funnel

Learn how digital marketing agency Power Digital overhauled its data capabilities and accelerated its growth with Funnel.

Funnel has allowed us to easily group all data from our paid media channels and make it quickly accessible for the development of dashboards.

Kevin Penne

Marketing Automation Specialist at Van de Velde

With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance.

Elad Stauberg

Senior Marketing Operations Analyst at AppsFlyer