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The best way to get your YouTube data into Looker Studio

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

Get started now
  • No credit card needed

  • Free to use

Get YouTube data to Funnel and share the data into Looker Studio in 4 simple steps

  1. Step 1 Create a free account 1 min
  2. Step 2 Connect to YouTube 3 min
  3. Step 3 Funnel downloads your data 3 - 10 min
  4. Step 4 Share your data 2 min
Short Funnel explainer video

Marketers from around the world use Funnel to work with YouTube

Automatically get your data into Looker Studio

Fast loading dashboards for monitoring and reporting

Create visually appealing marketing reports and dashboards

Automatically send reports to stakeholders every week or month

Platform connectors

YouTube is just one of our many connectors - you can use 200+ others

Funnel uses the YouTube API to get the data you need from YouTube. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

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Industry’s most robust and reliable out of the box integrations

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Always have the most complete and accurate data for analysis or reporting

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Funnel removes silos, democratizing access to data regardless of the source

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ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant

Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

Automate unnecessary work

Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion

Auto currency conversion

Funnel converts monetary metrics automatically so you can report across markets in a single currency.

And many more...

Get started now
  • No credit card needed

  • No limitations on transformation

Trusted by marketers world wide to make their life easier

User reviews of Funnel
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If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

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Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

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With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

YouTube
Looker Studio
What is YouTube?

YouTube is a leading video-sharing platform that allows users to upload, share, and view a wide variety of video content. The platform leverages advanced algorithms to recommend personalized videos based on viewers' interests, enhancing user engagement and discovery. YouTube's extensive reach and diverse content library make it a go-to destination for entertainment, education, and information.

How do marketers use YouTube?

Marketers use YouTube to amplify their content's reach and enhance brand visibility. Through YouTube, they can create and share various forms of video content, targeting specific audiences with tailored messages. The platform offers powerful analytics to track video performance, enabling timely adjustments and optimization. This approach leads to better audience engagement, higher view rates, and increased brand awareness, while also fostering a community around the brand through interactive and engaging video content.

What is the advantage of using Funnel for YouTube?

For more information about how you can use Funnel for YouTube, take a look at the connector page.

What is Looker Studio?

Looker Studio is the new name for the visualization platform Google Data Studio. It offers the same great data analytics tools for free to anyone. It delivers a lot of data visualization and analysis functionality. While it is part of the Looker family, it is aimed to smaller teams and people who like to work with data visualization in a simple way. Since it is designed for smaller teams, there are also less features in the way of account management and permissions structures that you may see in larger, enterprise-focused tools.

How do marketers use Looker Studio?

Marketing professionals use Looker Studio to create custom reports and dashboards that visualize key performance indicators (KPIs) for their advertising campaigns and websites. By connecting Looker Studio to their data sources, such as Google Analytics or Google Ads, marketers can evaluate the effectiveness of their ads, identify areas for improvement, and make data-driven decisions based on insights gained. 

What is the advantage of using Funnel for Looker Studio?

For more information about how you can use Funnel for Looker Studio, take a look at the destination page.

Most popular metrics & dimensions

  • Average View Duration
  • Estimated Minutes Watched
  • Total Duration (Time)
  • Views
  • Channel Title
  • Video duration
  • Published date
  • Video Title

Complex needs? Talk to one of our experts.

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