The scalable solution to send data into Looker

Feed your marketing and advertising data from Funnel into Looker. Start uploading data in minutes.

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Funnel & Looker

Funnel helps you connect, store, organize, and share your marketing data to achieve your goals.

Funnel & Looker

Funnel helps you connect, store, organize, and share your marketing data to achieve your goals.

Ease of set up

With Funnel you can get your data into Looker in minutes, not days. Ready for you to start analyze!

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Ease of use 

Marketers can change rules and work with the data within Funnel, so theres no need to transform data in Looker for the marketer.

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Data freshness 

Choose how often your data is sent to Looker, so you always have up to date reports and dashboards.

Scalability

Share large volumes of data to the data warehouse with ease, from there, use and visualize it in Looker.

LookML converter

Put your data to work in Looker fast with our LookML converter that automatically converts your data into Looker’s LookML format.

How to connect Looker

How to connect Looker

Step 1 - Create a data share

Choose your Data Warehouse in Funnel and create a data share for the data warehouse you are using.

Step 2 - Transform to LookML

Store your marketing data using one of Funnel’s many data warehouse integrations.

Step 3 - Feed

Store your marketing data using one of Funnel’s many data warehouse integrations.

Step 4 - Use in Looker

Your data is now imported and ready to visualize in Looker. Time to visualize however you'd like.

Loved by more than 2,000 customers from around the world

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Loved by more than 2,000 customers from around the world

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“With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance”

Elad Stauberg
Senior Marketing Operations at AnalystAppsFlyer

“If I could go back in time and talk to myself before we got Funnel, I’d say, ’Why haven’t you done this yet?"



Bryce Hamlin
Director of Business Analytics

Get your data from anywhere to Looker with Funnel

With Funnel, the possibilities for data integration are virtually limitless. Unlock the full potential of your data.

Work together in Funnel

Funnel helps different teams work better with marketing data.Check out our role pages.

Work together in Funnel

Funnel helps different teams work better with marketing data. Check out our role pages.

Power your dashboards with Funnel


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Advertising channel overview

This report provides an overview of all your advertising platforms and gives you a good understanding of what's working, what's not, and where to shift your budget.

 

 


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Market comparison

This report breaks down your advertising efforts by market. See which markets are performing best and use these insights to make an impact on your business.

 

 


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Monthly marketing overview

This template provides a top-level omnichannel overview of your marketing performance. Spot trends and obtain the information required to shift budget from underperforming channels.

 

 


Funnel templates gallery

Not finding what you’re looking for? Funnel got you covered! Browse through our full collection of marketing dashboard templates made for any use case.

Browse templates

 

 

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Monitor and report on your data

Marketers love Funnel, because it allows them to learn more about how different marketing campaigns perform.

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Get insights and reports at scale

Data analysts use Funnel to dive deeper into marketing, sales and CRM data to gain insights that fuel their strategies.

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Always up-to-date API connectors

IT teams don’t have to maintain any API connectors. With Funnel, they basically outsource API connector maintanance

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Why Looker?

Looker offers a modern approach to business intelligence and data analytics, seamlessly integrating with Google Cloud for real-time insights and leveraging LookML for tailored data modeling. Looker helps organizations to make informed, data-driven decisions efficiently.

Need help?

For a complete overview of all settings, please visit our Help Center

Learn more

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How to integrate Funnel with Looker?

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