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See what users are saying
Don’t just take our word for it, see what our users say about Funnel.
Niall T.
"Funnel helps us round out our marketing and data analytics requirements."
This software offers excellent support across various platforms. It is stable, user-friendly, and the customer support is outstanding.
G2 user
"Extremely intuitive and easy platform for data transformation and reporting"
We needed a tool that could easily take client media data and turn it into clean, informative reports that clearly show the data. Funnel does exactly that.
Betül
"Funnel makes my daily life easier"
Easy to navigate, fast support, so many connection options, currency management, multiple data export options.
“We were relying on Supermetrics to feed Google Sheets, which we then transformed and connected to Looker Studio. The data refreshes were constantly breaking, and the process was not efficient at all.”
Director, Business Analytics
“The Supermetrics API used to go out all the time and would cause all of our reporting to crash. We would have to reconnect everything.”
VP of Media Management
  |   | |
|---|---|---|
| Connector coverage | 600+ | 350+ |
| Destination coverage | 47 | 24 |
| Data transformation capabilities | Yes | Limited |
| Native data storage | Yes | Limited |
| Shared governance for metrics, naming, currencies and time zones | Yes | Limited |
| Managed handling of API changes, schema changes, backfills and rate limits | Yes | Limited |
| Built-in dashboards | Yes | Limited |
| Advanced marketing measurement (MMM) | Available | No |
| Designed for large agencies and multi-market brands | Yes | No |
| Best fit | Governed marketing data across teams and use cases | Connector-based reporting into selected destinations |
| | |
|---|---|---|
| Ease of use | 8.5 | 8.2 |
| Ease of set up | 8.8 | 8.1 |
| Ease of Admin | 8.9 | 8.6 |
| Quality of support | 9.1 | 8.9 |
| Has the product been a good partner in doing business? | 9.1 | 9.1 |
Reliability and accuracy
Windsor.ai customers repeatedly cite reliability and attribution issues, and choose Funnel for accurate, trustworthy data.
Transformation ability
Windsor moves data from A to B. Funnel also normalizes and transforms data automatically inside the platform.
Built for scale
Connector tools work until a certain level of complexity and scale. Funnel is built for what comes after.
A platform, not a pipe
Windsor is a simple data pipe. Funnel adds governance, transformation and native AI/MCP access on top of managed connectors.
Flexibility
Because Funnel sits above your stack, you can change underlying tools without re-plumbing everything, just point Funnel in a new direction.
Included in all plans
Included in all plans
With the Funnel MCP, external LLMs and AI platforms like ChatGPT and Claude can work with data from Funnel instead of relying on fragmented exports, one-off report logic or disconnected definitions.
See how companies are using Funnel to make bigger returns, faster, without stretching their budgets.
Digital Reach has a 12x return on investment
Sparro’s data team drives additional revenue with Funnel
The road to analytics harmony: broadhead's journey
How Sephora cut costs and enhanced insights
Basic-Fit's 10x marketing leap with Funnel
Limango reduces cost per lead by up to 20%
Power Digital cut report builds from days to under an hour
FAQ
With a connector tool like Windsor, the LLM uses the connector to pull the data, one source at a time, when you ask. There's no organized layer in between, so the model has to work out what everything means on the fly: which fields to grab, what a metric refers to, how one platform lines up with another. It does its best and answers confidently, but it's interpreting raw platform data in the moment.
With Funnel, the AI reads from data you've already collected, stored, and organized. The definitions your team agreed on, the history, the context around each number, which market and currency it belongs to, are all there before you ask a single question. So when ChatGPT or Claude queries Funnel through our MCP, it's working from the same trusted numbers your team already reports on, not a live guess at raw data.
One source of truth across teams
Instead of piecing together separate data pulls, Funnel gives everyone one governed set of marketing data, so reports, models and AI workflows all draw from the same trusted numbers.
Built-in dashboards
Beside integrating with Data Studio and other dashboard tools, Funnel has its own dashboards included for free in all price plans.
Advanced measurement
Look deeper into what's working and why with Funnel's advanced measurement, including marketing mix modeling (MMM) to understand what's driving results across channels.
