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STOCKHOLM, SWEDEN, Wednesday 28th January: Funnel (www.funnel.io), the marketing intelligence platform trusted by global brands including Uber, Adidas and Sony, has secured an $80 million (approximately €68.7 million) debt facility from HSBC Innovation Banking and Hercules Capital, Inc. (NYSE: HTGC). The facility replaces a prior $58 million (€50 million) debt arrangement and provides additional capital to support the company’s continued growth, product innovation and path to profitability.
The new facility combines a revolving credit facility from HSBC Innovation Banking with a
junior term loan from Hercules Capital, representing a strategic partnership with two
institutions known for their selective approach to growth-stage technology companies.
HSBC Innovation Banking supports high-growth venture-backed tech and life science
businesses and their investors.
The proceeds will be used to repay a prior debt facility and fund continued operations
as Funnel advances toward sustainable profitability. The additional capital supports the
company’s strategic initiatives, including further global expansion, continued AI-first
product development, and operational efficiency improvements as Funnel scales its
platform, which currently processes over $80 billion (€68 billion) in annual advertising
spend, which is 11% of the global market.
Funnel is developing more advanced agentic measurement capabilities as part of its
evolution toward becoming an AI-first platform, recently launching Data Chat, a
conversational analytics feature that allows users to interact with their marketing data
using natural language.
Fredrik Skantze, CEO of Funnel: “This facility represents a significant milestone in our
financial evolution. We’ve reached a stage of maturity where we can access institutional
debt from selective lenders like HSBC Innovation Banking and Hercules Capital, which
have both significantly lowered our costs and provided additional growth capital. The
facility allows us to accelerate our AI development and deliver the conversational
analytics and agentic measurement capabilities that marketers urgently need as they
navigate the post-cookie landscape and demand better visibility into campaign
performance across every channel.”
Maria Ljungberg, Director, Sweden, HSBC Innovation Banking: “We’re excited to play
an important role in the next chapter of Funnel’s growth story, as the company looks to
increase its global footprint and focus on further product development. We’re delighted to be supporting Funnel with this strategic milestone and are proud to work with
innovators, like the team at Funnel and their strong investors, to help them access the
tools and resources they need to scale at pace.”
“Funnel has positioned itself at the forefront of marketing intelligence, helping brands
and agencies make sense of increasingly complex data environments,” said James
Downing, Managing Director at Hercules Capital. “With marketing budgets under greater
scrutiny, Funnel’s ability to connect data across 600+ platforms and deliver automated
reporting has driven strong customer loyalty and growth. We’re excited to support their
continued global expansion and AI-powered product innovation.
About Funnel
Founded in Stockholm in 2014 by Fredrik Skantze (CEO) and Per Made (CCO), Funnel
(www.funnel.io) is the marketing intelligence platform trusted by globally recognized brands such as Adidas and Sony, as well as leading marketing agencies such as Publicis and Havas. Funnel’s cutting-edge platform enables thousands of organizations to automatically collect, model, visualize, and analyze data from over 600 marketing platforms. The firm has grown to over 300 employees and consistently features in the FT 1000 list of Europe's fastest-growing companies.
About HSBC Innovation Banking
HSBC Innovation Banking provides commercial banking services, expertise and insights to the technology, life science and healthcare, private equity and venture capital industries. HSBC Innovation Banking is a subsidiary of HSBC Group, benefiting from its stability, strong credit rating and international reach to help fuel its growth. HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves
customers worldwide from offices in 57 countries and territories. With assets of US$3,234bn at 30 September 2025, HSBC is one of the world’s largest banking and financial services organisations.
© 2026 HSBC Innovation Bank Limited. All rights reserved. HSBC Innovation Bank Limited (trading as HSBC Innovation Banking) is not licensed to undertake banking business or to undertake any other regulated activity in Denmark or Sweden. HSBC Innovation Bank Limited (trading as HSBC Innovation Banking) is registered in England and Wales at Alphabeta, 14-18 Finsbury Square, London EC2A 1BR, UK (Company Number 12546585). HSBC Innovation Bank Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority (Firm Reference Number 543146). HSBC Innovation Bank Limited is part of the HSBC Group. HSBC Innovation Bank Limited is committed to making its website and related documents accessible to everyone. Learn more on www.hsbcinnovationbanking.com/accessibility
About Hercules Capital, Inc.
Hercules Capital, Inc. (NYSE: HTGC) is the leading and largest specialty finance company focused on providing senior secured venture growth loans to high-growth, innovative venture capital-backed companies in a broad variety of technology and life sciences industries. Since inception (December 2003), Hercules has committed more than $25 billion to over 700 companies and is the lender of choice for entrepreneurs and venture capital firms seeking growth capital financing. Companies interested in learning more about financing opportunities should contact info@htgc.com, or call 650.289.3060.
Press contact details (English-speaking media)
Alex Gallo
alex.gallo@naracommunications.com
+44 7762 984 690
Press contact details (Swedish-speaking media)
Carl Ronander
carl.ronander@funnel.io
+46 768836266