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Adtriba is now part of Funnel
Funnel acquired Adtriba in June 2024, bringing together Adtriba's advanced marketing measurement technology with Funnel’s marketing intelligence platform. This combination allows us to offer a more comprehensive solution for businesses looking to increase the effectiveness of their marketing efforts across channels.
Integrating Adtriba’s capabilities into Funnel
We now provide the first unified marketing measurement (UMM) solution with an integrated Data Hub. For the first time, customers can efficiently collect all data required for advanced measurement, increasing the quality of analysis and drastically reducing the time to value.
For those familiar with Adtriba’s services, you can now access Funnel's triangulation approach, combining MMM, MTA and incrementality testing in Measure. In addition to the integrated Data Hub, customers can also look forward to an accelerated roadmap, with capabilities such as data activation and self-serve modeling. This enhanced offering allows you to increase your marketing effectiveness by getting clear, timely, and actionable advice on what channels, initiatives, and tactics that drive incremental sales.
Whether you're interested in MMM, attribution, or testing methodologies, Funnel Measure is designed to meet all your marketing analytics needs.
2014
The year Funnel was born
3,000+
Companies using Funnel today
300+
Funnel employees across five countries
Get more from marketing data you can depend on
Built on the foundation of your Data Hub, Funnel gives every team marketing data they can trust, then puts it to work: report on it, measure impact and send it wherever you need it.
