Adtriba is now part of Funnel

Integrating Adtriba’s capabilities into Funnel

We now provide the first unified marketing measurement (UMM) solution with an integrated data hub. For the first time, customers can efficiently collect all data required for advanced measurement, increasing the quality of analysis and drastically reducing the time to value. 

For those familiar with Adtriba’s services, you can now access the unique triangulation technology, combining marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing in Funnel Measurement.. In addition to the integrated Data Hub, customers can also look forward to an accelerated roadmap, with capabilities such as data activation and self-serve modeling. This enhanced offering allows you to increase your marketing effectiveness by getting clear, timely, and actionable advice on what channels, initiatives, and tactics that drive incremental sales. .

Whether you're interested in MMM, attribution, or testing methodologies, Funnel Measurement is designed to meet all your marketing analytics needs.