Adtriba is now part of Funnel
Funnel acquired Adtriba in June 2024, bringing together Adtriba's advanced marketing measurement technology with Funnel’s marketing intelligence platform. This combination allows us to offer a more comprehensive solution for businesses looking to increase the effectiveness of their marketing efforts across channels.
Integrating Adtriba’s capabilities into Funnel
We now provide the first unified marketing measurement (UMM) solution with an integrated data hub. For the first time, customers can efficiently collect all data required for advanced measurement, increasing the quality of analysis and drastically reducing the time to value.
For those familiar with Adtriba’s services, you can now access the unique triangulation technology, combining marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing in Funnel Measurement.. In addition to the integrated Data Hub, customers can also look forward to an accelerated roadmap, with capabilities such as data activation and self-serve modeling. This enhanced offering allows you to increase your marketing effectiveness by getting clear, timely, and actionable advice on what channels, initiatives, and tactics that drive incremental sales. .
Whether you're interested in MMM, attribution, or testing methodologies, Funnel Measurement is designed to meet all your marketing analytics needs.
2014
The year Funnel was born
2,000+
Companies using Funnel today
347
Funnel employees across five countries
Like a choreographer for your marketing data
Built on the foundation of our data hub, Funnel helps you get more from your marketing data. We move you beyond data collection into a symphony of insights that will help you realize your true potential. You'll access a suite of powerful tools to illuminate your data's hidden talents.
Report
Create impactful marketing reports in Funnel, Looker Studio, Tableau or PowerBI.
Measure
Discover the incremental value of your marketing using MMM, MTA, and incrementality testing.
Export
Don't put your data in a corner – get un-siloed data into your warehouse.