Juuso Lyytikkä

Articles byJuuso Lyytikkä

Head of Growth at Funnel

Ad campaign name tool: Campaign name & URL builder spreadsheet

I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important l...

An image showing how you can set up your campaign naming convention

Campaign naming conventions: how to name your ad campaigns like a pro

Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to...

blog-modern-mad-men

Modern Mad Men

What would the Manhattan-swilling, cigarette-smoking, suit-clad advertising executives be doing if AMC’s hit show Mad Men were set in today’s advertis...