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Juuso Lyytikkä

Articles by Juuso Lyytikkä

VP of Growth at Funnel

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    An image showing how you can set up your campaign naming convention
    Marketing

    Campaign naming conventions: how to name your ad campaigns like a pro

    Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to...

    Juuso Lyytikkä 9 minute read
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    Marketing

    Complete Guide to Google Analytics UTM tagging

    Google Analytics is by far the most used analytics tool. BuiltWith estimates that in 2024, more than 89% of all websites worldwide use Google Analytic...

    Juuso Lyytikkä 13 minute read
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