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Executive summary:
Ria Money Transfer, a global leader in financial services, was looking to elevate its reporting and insights framework to match the scale and speed of its growing digital business. With marketing campaigns spanning multiple platforms and regions, the goal was to create a unified source of truth that would enable faster decision-making and stronger performance optimization.
By adopting Funnel, Ria centralized its digital marketing data and automated reporting, making insights available in real time. Teams now operate with greater efficiency, leaders can make confident, data-driven decisions, and marketing performance has improved significantly across the organization.
Key results:
- Cross-channel performance reporting now delivered 10x faster
- Digital Marketing reporting consolidated and automated across all key marketing channels
- Shift from instinct-driven to insight-driven marketing across the business
Company profile:
Ria Money Transfer, part of Euronet Worldwide, is one of the world’s largest money transfer companies. Operating in more than 190 countries, Ria helps millions of customers send money quickly, securely, and affordably through both retail and digital channels.
The challenge: Scaling insights across platforms
With digital marketing activity distributed across multiple channels and regions, creating a holistic performance view was becoming increasingly complex. The company wanted a solution that could streamline how data was collected, harmonized, and shared, ensuring teams and leaders could act with speed and confidence.
The solution: Real-time visibility with Funnel
Ria introduced Funnel to centralize data from its core digital marketing platforms and build a reporting framework that delivers cross-channel visibility instantly. Within days, key data sources were connected and unified dashboards were in place.
“Funnel has taken us to the next level, the impact we’ve seen has been tremendous,” said Eros Kannis, Head of Digital (APAC).
Funnel became the single source of truth for digital marketing performance across regions, enabling more collaboration and alignment between digital and retail teams.
The results: From instincts to insights
With Funnel, performance data is available at a glance, empowering teams to make decisions quickly and with confidence. Insights that previously required extensive preparation are now accessible in real time.
“For me to understand what’s happening now, it’s a two-second thing,” Eros explained.
This speed and visibility have translated into measurable business outcomes. Beyond efficiency gains, Funnel has supported a cultural shift at Ria: moving from instinct-led to data-led marketing.
“One of the presentations I gave was titled From Instincts to Insight. Funnel was the centerpiece, because it was the tool that enabled us to make that shift.”
By embedding Funnel into its digital marketing operations, Ria has built a stronger, data-driven foundation that supports both local market agility and global alignment.
