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Executive summary:
Global agency Topham Guerin uses Funnel to power faster, insight-driven reporting. By automating data preparation and standardization, the team cut reporting time by more than half and elevated dashboards from static views to board-level decision tools.
Key results:
- 60% reduction in time spent preparing recurring reports
- 90% faster data cleaning and formatting
- Board-level reporting now runs on Funnel-powered dashboards
Agency profile:
Topham Guerin is a global digital agency with offices around the world. Known for delivering high-impact campaigns across complex, fast-moving markets, the agency combines creative strategy with data-driven insight to help brands and institutions shape influence, drive performance, and turn digital behavior into meaningful outcomes.
The challenge: Building insight at scale:
As Topham Guerin’s client base grew, so did the complexity of their marketing reporting. Each client required timely, consistent insights drawn from multiple platforms and data sources, but the agency’s existing tools made that difficult. Before Funnel, Topham Guerin relied on software that was slow, clunky, and often required data science knowledge to navigate. It was not built for marketers, which created friction and bottlenecks when preparing campaign reports and dashboards.
Data formatting tasks that should have been simple became time-consuming, and teams often defaulted to surface-level metrics instead of uncovering deeper insights. This limited the strategic value they could bring to client conversations and made it harder to scale reporting efficiently across accounts.
The solution: From manual reporting to automated insight delivery:
Topham Guerin began by testing Funnel on a handful of client accounts. The results were immediate. Using Funnel’s template system, they were able to roll out robust reporting dashboards across multiple clients at speed. The platform’s intuitive interface, designed specifically for marketers, empowered the media and insights team to take ownership of the data, spending less time on cleanup and more time on analysis.
Key features like naming convention overrides and the delimiting tool meant that data could be cleaned and standardized instantly. Reports could finally reflect the way campaigns were actually built and managed, while still presenting clean, easy-to-read views for clients.
“Going from our previous provider to Funnel was like upgrading from a Toyota Corolla to a Ferrari,” said Robert Gao, Director of Media and Insights at Topham Guerin. “The speed, flexibility, and confidence it gives our team have completely changed how we approach client reporting.”
The results: Turning performance data into board-ready insights
With Funnel, Topham Guerin has completely redefined how it delivers insights to clients. The team now spends 60% less time preparing reports, while data cleaning and formatting processes are 90% faster. This efficiency has freed up valuable time for analysts to focus on uncovering deeper insights and building more meaningful narratives around campaign performance.
Visualizing Funnel-organized data has become a core part of Topham Guerin’s value proposition. Live dashboards are now integrated into board-level reporting for several clients, replacing static reports with dynamic, always-up-to-date views. The team no longer has to choose between precision and presentation, Funnel allows them to maintain their rigorous internal data structures while delivering clear, impactful reports that elevate every client conversation.
